[논문]디지털농업화에 따른 농업경영체의 기업성과 결정요인에 관한 융복합 연구 -재정지원 프로그램 활용의 조절효과 중심으로-

최선주; 허철무

doi:10.14400/jdc.2022.20.2.225

디지털농업화에 따른 농업경영체의 기업성과 결정요인에 관한 융복합 연구 -재정지원 프로그램 활용의 조절효과 중심으로-
A Study on the Determinants of Business Performance of Agricultural Firms with the Digital Agriculture -Focused on Moderating Effect of Finance Support Program- 원문보기

디지털융복합연구 = Journal of digital convergence, v.20 no.2, 2022년, pp.225 - 239

최선주 (호서대학교 벤처대학원 정보경영학과) , 허철무 (호서대학교 벤처대학원 정보경영학과)

초록
AI-Helper

본 연구는 농업경영체 종사자를 대상으로 재정지원 활용을 조절변수로 하여 디지털농업화 요인이 기업성과에 미치는 영향을 연구하였다. 디지털농업화 요인을 디지털기술혁신지향성, 생태계건강성, 운용혁신지향성 및 기업가정신 지향성으로 구분하고 기업성과를 종속변수로 설정하였다. 전국에 소재한 농업경영체 종사자들을 대상으로 수집한 설문지 212부를 실증분석에 사용하였다. SPSS v22.0과 프로세스매크로 v3.4를 활용한 분석결과는 첫째, 디지털기술혁신지향성, 운용혁신지향성 및 기업가정신지향성은 기업성과에 유의한 영향을 미치고 생태계건강성이 기업성과에 미치는 영향은 유의하지 않는 것으로 나타났다. 둘째, 재정지원 활용은 디지털기술혁신지향성과 기업성과, 기업가정신지향성과 기업성과 간의 관계를 유의하게 조절하는 것으로 나타났다. 반면에 운용혁신지향성과 기업성과, 생태계건강성과 기업성과 간의 관계를 유의하게 조절하지 않는 것으로 나타났다. 또한 후속 연구로는 새로운 매개변수 발굴을 통한 매개모형 연구와 조건부과정 모형을 통한 조절된 매개분석 연구가 필요할 것으로 보인다.

Abstract ▼ AI-Helper

This study investigated the effect of digital agriculturalization factors on business performance with the use of financial support as a moderating variable for agricultural firm workers. The factors of digital agriculture were divided into digital technology innovation orientation, administration innovation orientation, healthiness of ecosystem and entrepreneurship orientation, and business performance was set as a dependent variable. 212 questionnaires collected from workers in agricultural businesses located across the country were used for empirical analysis. Analysis results using SPSS v22.0 and Process macro v3.4 are as follows: First, digital technology innovation orientation, administration innovation orientation, and entrepreneurship orientation have a significant effect on business performance, and the effect of ecosystem health on business performance is appeared to be insignificant. Second, the use of financial support was found to significantly moderating the relationship between digital technology innovation orientation and business performance, entrepreneurship orientation and business performance. On the other hand, it was found that the relationship between operational innovation orientation, business performance, and healthiness of ecosystem and business performance were not significantly moderated In addition, as a follow-up study, a study on the mediation model formed by the discovery of mediators and a study for a moderated mediation analysis through a conditional process model with additional mediators are required.

주제어

표/그림 (11)

그림 Fig. 1. Research Model
표 Table 1. Measurement tool
표 Table 2. Demographic Characteristics of the Respondents (N=212)
표 Table 3. Factor analysis
표 Table 4. Reliability Analysis
표 Table 5. Correlation Coefficient
표 Table 6. Effect of digital agriculture on business performance
표 Table 7. Moderating effect of finance support between digital agriculture & business performance
그림 Fig 2. Conditional Effects of digital-tech innovation orientation at values of finance support program on business performance
그림 Fig. 3. Conditional Effects of entrepreneurship orientation at values of finance support program on business performance
표 Table 8. Conditional effect of digital agriculture on business performance

참고문헌 (27)

KREI. (2019). Agricultural Outlook 2019. Jeonnam Naju: Korean Rural Economic Institute.
T. Y. Lee & C. M. Heo. (2019). A study on the Influence of Acceptance Factors of ICT Convergence Technology on the Intention of Acceptance in Agriculture : Focusing on the Moderating Effect of Innovation Resistance. Journal of Digital Convergence, 17(9), 115-126.
M. H. Ahn & C. M. Heo. (2019). The Effect of Technical Characteristics of Smart Farm on Acceptance Intention by Mediating Effect of Effort Expectation. Journal of Digital Convergence, 17(6), 145-157.

원문보기 상세보기
Y. Y. Kim. (2018). The study about the effect on agricultural management bodies' income by using ICT.BT and the types of the 6th agricultural industry. Doctoral dissertation. Graduate School of Wonkwang University, Iksan.
Y. M. Yoon & S. G. Yi. (2016). Analysis of the Corporate Factors Affecting ICT Introducing Performance. The Journal of Korean Institute of Information Technology, 14(2), 143-150.
K. S. Lee. (2016). A study on the determinants of global competitiveness of the ICT venture & SMEs as the digital ecosystem evolution. Doctoral dissertation. Graduate School of Soongsil University, Seoul.
D. S. Song. (2017). The Role of Entrepreneurship and Managerial Innovation Capability Activity on the SME's Business Performance. Doctoral dissertation. Graduate School of Kyonggi University, Seoul.
S. K. Lee. (2018). The Effect of Sales and Marketing Staff's Core Competencies in SMEs on Their Organizational Citizenship Behavior and Business Performance Depending on the Transformational Leadership. Doctoral dissertation. Graduate School of Konkuk University, Seoul.
E. S. Jung. (2019). A study on the influence of technological innovation capacity on the business performance of small and medium-sized businesses : focused the mediating effects of absorptive capacity and the moderating effect of entrepreneurial orientation. Graduate School of Kangwon University, Chuncheon.
Talke, K., Salomo, S. & Kock, A. (2011). Top Management Team Diversity and Strategic Innovation Orientation: The Relationship and Consequences for Innovativeness and Performance. Journal of Product Innovation Management, 28(6), 819-832.

상세보기
Humphreys, P., McAdam, R. & Leckey, J. (2005). Longitudinal Evaluation of Innovation Implementation in SMEs. European Journal of Innovation Management, 8(3), 283-304.

상세보기
Freel, M. S. (2000). Do Small innovating firms outperform non-innovators? Small Business Economics, 14(3). 195-210.

상세보기
C. H. Moon. (2013). Technological Innovation Orientation: Conceptualization, Measurement, and Its Relationship to Performance. Journal of Technology Innovation, 21(2), 255-282.
Keen, P. & Williams, R. (2013). Value Architectures for Digital Business: Beyond the Business Model. MIS Quarterly, 37(2), 643-647.
M. S. Shin. (2007). Digital Ecosystem Business Model and IT Industry Competitive Strategy. Digital Media Trend, 07(12), 21-36.
K. C. Kim. (2009). R&D Strategy and Platform Leadership at the Eco-business System : Implication for Cooperative Relationship between Large and Small Company. Asia Pacific Journal of Samall Business, 31(2), 157-175.
Schumpeter, J. A. (1934). The Theory of Economic Development: an Industry into Profits Capital, Credit, Interest and the Business Cycle. London : Oxford University Press.
Stevenson, H. H. & Jarillo, J. C. (1990). A Paradigm of Entrepreneurship: Entrepreneurial Management. Strategic Management Journal, 11, 17-27.

상세보기
Lumpkin, G. T. & Dess, G. G. (2001). Linking Two Dimension of Entrepreneurial Orientation to Firm Performance : the Moderating Role of Environment and Industry. Journal of Business, 89(22), 48-69.
Sexton, D. L. & Bowman, N. (1985). The Entrepreneur : A Capable Executive and More, Journal of Business Venturing, 1(1), 129-140.

상세보기
S. S. Bahn, S. P. Kim, T. Y. Uhm & S. H. Jang. (2013). The Effects of Internal and External Characteristics on the Business Performance in Rural Entrepreneurial Enterprise. Journal of the Korean Entrepreneurship Socieity, 8(1), 15-32.
RDA (2020). The 7th Agricultural Science and Technology Mid- to Long-Term R&D Plan : 2020 action plan. Jeonbuk Jeonju : Rural Development Administration.
Y, R, Cho &J. H. Kim. (2016). Who does receive public support? An Empirical study on new technology-based firms. Journal of Industrial Economics and Business, 29(6), 2293-2322.
B. G. Lee. (2004). Government and Private Business Research and Development : Are they Complements or Substitutes? Seoul : KERI.
C. J. Seo & C. H. Lee. (2007). An Analysis on the Moderated Effects of National R&D program on Technological Innovation in the SMEs. Journal of the Korean Production and Operations Management Society, 18(3), 23-52.
S. J. Kim. (2011). A Study on the Impact of Government Subsidy Policy in Corporate Performance. Doctoral dissertation. Graduate School of Daegu University, Daegu.
H. Y. Lee. (2012). Research Methodology. Seoul: Cheongram.

저자의 다른 논문 :

표제어: PCR

동의어: Packet Collision Rate

용어 설명 출처 목록 (6)

용어 설명: PCR은 세균 특이성이 있는 primer를 이용하여 적은 수의 세균이 있을지라도 쉽게 검출할 수 있는 유용한 방법이며, 이를 이용하여 구강 내 치면세균막이나 타액에서 직접 세균을 검출할 수 있게 되었다[8].

내보내기 구분	파일저장 인쇄 메일전송
구성항목	기본정보 상세정보 관리번호, 논문명, 저널/프로시딩명, 저자 , 발행년, 권, 호, 시작페이지, 끝페이지, 발행기관 관리번호, 논문명, 대등논문명, 저자 , 저널/프로시딩명, 발행기관, 발행년, 발행언어, 권, 호, 시작페이지, 끝페이지, ISBN, ISSN, 주제분야, 키워드, 초록(한글), 초록(영문), 저자(소속기관)
저장형식	Text(ASCII format) Excel format RefWorks Direct Export RIS format (for Reference Manager, ProCite, EndNote), Scholar's Aids, Mendeley
메일정보	받는사람 (필수) @ 보내는사람 (선택) @ 제목 내용 KISTI 검색결과 이메일 서비스
안내	총 건의 자료가 검색되었습니다. 다운받으실 자료의 인덱스를 입력하세요. (1-10,000) 검색결과의 순서대로 최대 10,000건 까지 다운로드가 가능합니다. 데이타가 많을 경우 속도가 느려질 수 있습니다.(최대 2~3분 소요) 다운로드 파일은 UTF-8 형태로 저장됩니다. 파일의 내용이 제대로 보이지 않을실 때는 웹브라우저 상단의 보기 -> 인코딩 -> 자동선택 여부를 확인하십시오. ~ Text(ASCII format) Excel format