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NTIS 바로가기한국콘텐츠학회논문지 = The Journal of the Korea Contents Association, v.22 no.2, 2022년, pp.710 - 723
최윤정 (이화여자대학교 커뮤니케이션 미디어 학부) , 정금희 (이화여자대학교 커뮤니케이션 미디어 학부)
TV program favorability does not necessarily lead to actions related to programs such as producing videos, emotions, webtoons, and goods, participating in concerts, and fan meetings. Therefore, there might be a mediating variable between program favorability and related behaviors. This study present...
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