$\require{mediawiki-texvc}$

연합인증

연합인증 가입 기관의 연구자들은 소속기관의 인증정보(ID와 암호)를 이용해 다른 대학, 연구기관, 서비스 공급자의 다양한 온라인 자원과 연구 데이터를 이용할 수 있습니다.

이는 여행자가 자국에서 발행 받은 여권으로 세계 각국을 자유롭게 여행할 수 있는 것과 같습니다.

연합인증으로 이용이 가능한 서비스는 NTIS, DataON, Edison, Kafe, Webinar 등이 있습니다.

한번의 인증절차만으로 연합인증 가입 서비스에 추가 로그인 없이 이용이 가능합니다.

다만, 연합인증을 위해서는 최초 1회만 인증 절차가 필요합니다. (회원이 아닐 경우 회원 가입이 필요합니다.)

연합인증 절차는 다음과 같습니다.

최초이용시에는
ScienceON에 로그인 → 연합인증 서비스 접속 → 로그인 (본인 확인 또는 회원가입) → 서비스 이용

그 이후에는
ScienceON 로그인 → 연합인증 서비스 접속 → 서비스 이용

연합인증을 활용하시면 KISTI가 제공하는 다양한 서비스를 편리하게 이용하실 수 있습니다.

국내 남성 패션 유튜버 및 패션 콘텐츠 특성 연구
Characteristics of Fashion Contents of Domestic Male Fashion YouTubers 원문보기

패션비즈니스 = Fashion business, v.26 no.1, 2022년, pp.119 - 139  

홍윤정 (유한대학교, i-패션디자인학과)

Abstract AI-Helper 아이콘AI-Helper

This study analyzed characteristics of domestic male fashion YouTubers and fashion contents in accordance with the need to analyze various content demands and testes of male consumers in the fashion industry. Using literature research and fashion expert evaluation, characteristic factors of fashion ...

주제어

표/그림 (43)

참고문헌 (52)

  1. Boxgganam's Car Introduction Video. (2021). [Video file]. YouTube. Retrieved August 8, 2021, from https://www.youtube.com/watch?vtgqEdPkOz4U&t15s 

  2. Boxgganam's Haul Video of Accessories. (2018). [Video file]. YouTube. Retrieved August 8, 2021, from https://www.youtube.com/watch?v50PDWMqeoZI&t11s 

  3. Boxgganam's Unboxing Video of the Grobal Luxury Brand. (2019). [Video file]. YouTube. Retrieved August 8, 2021, from https://www.youtube.com/watch?vI0FA068Bq1k&t6s 

  4. Boxgganam's Watch Introduction Video. (2019). [Video file]. YouTube. Retrieved August 8, 2021, from https://www.youtube.com/watch?vscOasW5IeEo&t2s 

  5. Choi, Y. (2021). A Study on the relationship between fashion YouTubers' video contents and fashion YouTubers' characteristics. Journal of Fashion Design, 21(2), 157-175. doi:10.18652/2021.21.2.10 

  6. Choi, Y., & Lee, K. (2021). Consumers' responses of fashion YouTube creators as informations: Generational and gender differentiation. Fashion and Textile Research Journal, 23(2), 212-225. doi:10.5805/SFTI.2021.23.2.212 

  7. Classy TV's Manner Tip Video. (2018). [Video file]. YouTube. Retrieved August 8, 2021, from https://www.youtube.com/watch?voMDRSay3Gf8 

  8. Classy TV's Watch Introduction Video. (2018). [Video file]. YouTube. Retrieved August 8, 2021, from https://www.youtube.com/watch?vwe1DOYicIQY 

  9. Fit the Size's Recommendation of Athletic Wears 1. (2019). [Video file]. YouTube. Retrieved August 8, 2021, from https://www.youtube.com/watch?v cII35rUWqsI 

  10. Fit the Size's Recommendation of Athletic Wears 2. (2020). [Video file]. YouTube. Retrieved August 8, 2021, from https://www.youtube.com/watch?vPmf-Ym1FTjc&t468s 

  11. Ggang Stylist's Changes of Korean Men's Fashion. (2021). [Video file]. YouTube. Retrieved August 8, 2021, from https://www.youtube.com/watch?vWDTJRmZ2TAY 

  12. Ggang Stylist's Dailylook Feedback. (2020). [Video file]. YouTube. Retrieved August 8, 2021, from https://www.youtube.com/watch?vtkBYHGuhX1A&t47s 

  13. Her, Y. (2019). A study of viewers' responses to fashion luxury haul contents (Unpublished master's thesis). Seoul National University, Seoul, Korea. 

  14. Hohosi's Fashion Color. (2019). [Video file]. YouTube. Retrieved August 8, 2021, from https://www.youtube.com/watch?vb8qPkMVE6Zw 

  15. Hohosi's Fashion Image Styling. (2019). [Video file]. YouTube. Retrieved August 8, 2021, from https://www.youtube.com/watch?v6M-fWDtAKqY&t103s 

  16. Hohosi's Visiting a Fashion Brand Store. (2020). [Video file]. YouTube. Retrieved August 8, 2021, from https://www.youtube.com/watch?vZJNC89fsU3o&t15s 

  17. Hohosi's Visiting a Tailor Shop. (2020). [Video file]. YouTube. Retrieved August 8, 2021, from https://www.youtube.com/watch?vJg76HTtM06Y&t484s 

  18. Jeong, H., Park, K., & Kim, H. (2019). A study on contents analysis of fashion creator channels on Youtube. Proceedings of 2019 Conference on Korean Association of Human Ecology (pp. 166). Seoul: Korean Association of Human Ecology. 

  19. Jeong, H. & Kim, H. (2021). The effects of male consumer clothing consumption values on the perceived attributes of online fashion multi-brand store and use intention. Journal of Fashion Business, 25(2), 18-33. doi:10.12940/jfb.2021.25.2.18 

  20. JJung Dae's Daily Look Feedback. (2018). [Video file]. YouTube. Retrieved August 8, 2021, from https://www.youtube.com/watch?vKfiw07D5F4Q&t2s 

  21. Joon-Peanut's Fashion & Beauty Haul Video. (2017). [Video file]. YouTube. Retrieved August 8, 2021, from https://www.youtube.com/watch?vrU7k3rr68V0 

  22. Joon-Peanut's Visiting the Vintage Market. (2017). [Video file]. YouTube. Retrieved August 8, 2021, from https://www.youtube.com/watch?v1rlHJTX8QbI&t106s 

  23. Joon-Peanut's Purchase Review of Fashion Item. (2016). [Video file]. YouTube. Retrieved August 8, 2021, from https://www.youtube.com/watch?vdJmj4iI-4o4&t13s 

  24. Joon-Peanut's Vlog. (2018). [Video file]. YouTube. Retrieved August 8, 2021, from https:// www.youtube.com/watch?vibDjRIVRBfI&t1s 

  25. Kang, M., Jeong, E., & Cho, H. (2020). The immersion factors and characteristics of Youtube channels for generation Z. Journal of Korean Contents Association, 20(2), 150-161. doi:10.5392/JKCA.2020.20.02.150 

  26. Kim, K., & Kim, Y. (2020). A case study on the content types and characteristics of global fashion YouTubers. The Research Journal of the Costume Culture, 28(3), 389-407. doi:10.29049/rjcc.2020.28.3.389 

  27. Kim, S., & Kim, E. (2019). Analysis on contents of beauty creator's in personal media: Focused on YouTube four men creators such as LeoJ, Hoonion, Hwan'e and Wondin. Journal of the Korean Society Design Culture, 25(3), 37-53. doi:10.18208/ksdc.2019.25.3.37 

  28. Lee, C., & Lee, S. (2020). A study on the interest of SNS users according to new media fashion content types: Focus on Vogue Korea's official Instagram. Journal of Fashion Business, 24(1), 75-87. doi:10.12940/jfb.2020.24.1.75 

  29. Lee, G. (2020, October 8). 한국의 '국민 앱'은 유튜브...누가 가장 많이 보나? [Korea's "national app" is YouTube...Who watches it the most?]. Dongailbo. Retrieved August 8, 2021, from https://www.donga.com 

  30. Lee, H., & Yu, H. (2017). An exploratory study on negative characteristics of multi channel network content, and introduction of relevant regulations. Journal of Korean Speech, Media & Communication Research, 16(1), 119-152. doi:10.22902/jsmcr.2017.16.1.004 

  31. Lee, H. (2019, May 30). "분야별 수입이 가장 많을 것 같은 유튜버는?" ["What kind of YouTuber do you think has the highest income by field?"]. The Outsourcing Times. Retrieved August 8, 2021, from http://www.outsourcing.co.kr 

  32. Lee, H., & Oh, H. (2020). A study on experience value and users' responses of men's beauty YouTubers contents. The Treatise on The Plastic Media, 23(3), 47-55. doi:10.35280/KOTPM.2020.23.3.6 

  33. Lee, S. (2016). Contradictory coexistence of the mechanism of women's stereotyped body image and post feminist interpretation in the interlocking system of mass-media and surgical industry: Based on the analysis of image narrative in TV makeover show program. Journal of Korean Association of Women's Studies, 32(2), 71-112. Retrieved from https://www.kci.go.kr/kciportal/ci/sereArticleSearch/ciSereArtiView.kci?sereArticleSearchBean.artiIdART002117140 

  34. Lee, S. (2021, December 3). "깡스타일리스트 제품은 믿고산다" ["I trust Kang Stylist's products"]. Korean Textile News. Retrieved August 8, 2022, from http://www.kt news.com 

  35. Oh, J. (2020, October 8). 한국인, 한달 평균 30시간 유튜브 본다 [Korean watch YouTube for an average of 30 hours a month]. SeDaily. Retrieved August 8, 2021, from https://www.sedaily.com 

  36. Oh, R. (2020, October 8). 못말리는 한국인의 유튜브 사랑...4300만명이 한달 30시간 본다 [Korean's unstoppable love for YouTube...43 million people watch 30 hours a month]. Chosunilbo. Retrieved January 20, 2022, from https://www.chosun.com 

  37. Park, H. (2019, October 11). 패션도 '유튜브' 마케팅이 대세 ['YouTube' marketing is the trend for fashion]. Apparel News. Retrieved December 22, 2021, from http://www.apparelnews.co.kr 

  38. Park, J. [Juha]. (2019). A study on fashion YouTube consumption of generation Z (Unpublished master's thesis). Seoul National University, Seoul, Korea. 

  39. Park, J. [Jinsu]. (2020). The effect of communication of YouTube luxury haul video creator on subscribing intention (Unpublished master's thesis). Seoul National University, Seoul, Korea 

  40. Park, J., [Juha]. & Chun J. (2020). A study on lookism expressed in YouTube's fashion contents: Focused on videos and comments. Journal of Fashion Design, 20(1), 35-53. doi:10.18652/2020.20.1.3 

  41. Park, J., [Juha]. & Kim, J. (2020). A study of male subculture on fashion contents of YouTube: Focusing on Dick Hebdige's subculture theory. Fashion & Textile Reseasrch Journal, 22(6), 727-738. doi:10.5805/SFTI.2020.22.6.727 

  42. QYoung's Visiting the SPA Store. (2017). [Video file]. YouTube. Retrieved August 8, 2021, from https://www.youtube.com/watch?vNvDG8CE-OCw&t35s 

  43. QYoung's Vlog. (2017). [Video file]. YouTube. Retrieved August 8, 2021, from https://www.youtube.com/watch?vgd01g_3WtFc&t1s 

  44. Seo, J. (2020, October 15). 유튜브와 크리에이터, 그리고 힙한 패션 콘텐츠 [YouTube, creators, and hip fashion contents]. Fashion Insight. Retrieved January 20, 2022, from http://www.fi.co.kr 

  45. Song, C. (2021, April 20). 남성복, 유튜버 마케팅으로 2030 잡아볼까 [Men's clothing. Should I get 2030 through YouTuber marketing?]. Apparel News. Retrieved December 22, 2021, from https://www.apparelnews.co.kr 

  46. Still, YouTube's "Overwhelming". (2019, December 1). MBN. Retrieved August 8, 2021, from Retrieved August 8, 2021, from https://mk.co.kr 

  47. Style Guide Choi Geo Yul's Daily Look Feedback. (2018). [Video file]. YouTube. Retrieved August 8, 2021, from https://www.youtube.com/watch?vMQULjkkCDK8 

  48. Style Guide Choi Geo Yul's Styling Video (2018). [Video file]. YouTube. Retrieved August 8, 2021, from https://www.youtube.com/ watch?vMQULjkkCDK8 

  49. Zhu, L. (2017). The effect of beauty Youtuber's marketing communication characteristics on product purchase intention: Credibility and brand attitude as mediators. (Unpublished master's thesis). Han Yang University, Seoul, Korea. 

  50. Zzanggudaddy's Coordination Tip. (2018). [Video file]. YouTube. Retrieved August 8, 2021, from https://www.youtube.com/watch?vwAmDzsdYqZs&t267s 

  51. Zzanggudaddy's Shopping Item Check. (2018). [Video file]. YouTube. Retrieved August 8, 2021, from https://www.youtube.com/watch?vd1nDgO0wxB4&t1s 

  52. Zzanggudaddy's Shopping Tip. (2019). [Video file]. YouTube. Retrieved August 8, 2021, from https://www.youtube.com/watch?vmwY1FDzC9nI&t1253s 

관련 콘텐츠

오픈액세스(OA) 유형

FREE

Free Access. 출판사/학술단체 등이 허락한 무료 공개 사이트를 통해 자유로운 이용이 가능한 논문

이 논문과 함께 이용한 콘텐츠

저작권 관리 안내
섹션별 컨텐츠 바로가기

AI-Helper ※ AI-Helper는 오픈소스 모델을 사용합니다.

AI-Helper 아이콘
AI-Helper
안녕하세요, AI-Helper입니다. 좌측 "선택된 텍스트"에서 텍스트를 선택하여 요약, 번역, 용어설명을 실행하세요.
※ AI-Helper는 부적절한 답변을 할 수 있습니다.

선택된 텍스트

맨위로