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NTIS 바로가기Journal of the convergence on culture technology : JCCT = 문화기술의 융합, v.8 no.2, 2022년, pp.309 - 314
김민정 (동의대학교 미디어.광고학부)
The purpose of this study is to examine how the characteristics of virtual influencer, which are rapidly emerging in recent years, affect consumers. To this end, the change in information accecptance intention was examined using the perceived attractiveness and social distance of consumers toward vi...
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