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온라인 패션 쇼핑몰 챗봇의 커뮤니케이션 실패에 대한 소비자의 부정적 반응
Consumers' Negative Responses to the Communication Failure of Chatbots in Online Fashion Shopping Malls 원문보기

Fashion & textile research journal = 한국의류산업학회지, v.24 no.2, 2022년, pp.183 - 194  

서민정 (전북대학교 의류학과)

Abstract AI-Helper 아이콘AI-Helper

This study aims to understand the consumers' negative responses to communication failure of chatbots caused by their imperfections. Specifically, this study examines 1) the relationship among chatbot's communication failure, dissatisfaction, negative behavior (complaint, negative word-of-mouth (nWOM...

주제어

참고문헌 (69)

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