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NTIS 바로가기Fashion & textile research journal = 한국의류산업학회지, v.24 no.2, 2022년, pp.183 - 194
서민정 (전북대학교 의류학과)
This study aims to understand the consumers' negative responses to communication failure of chatbots caused by their imperfections. Specifically, this study examines 1) the relationship among chatbot's communication failure, dissatisfaction, negative behavior (complaint, negative word-of-mouth (nWOM...
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