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뷰티 인플루언서 특성과 제품 특성이 신제품 수용의도에 미치는 영향 - 중국 소비자를 대상으로 -
The Effect of Beauty Influencers' Characteristics and Product Characteristics on New Product Acceptance Intentions - Focusing on Chinese Consumers - 원문보기

Fashion & textile research journal = 한국의류산업학회지, v.24 no.6, 2022년, pp.719 - 730  

쉬루이치 (부산대학교 의류학과) ,  김은혜 (부경대학교 패션디자인학과) ,  이진화 (부산대학교 의류학과)

Abstract ▼ AI-Helper 아이콘AI-Helper

This study explored the impact of beauty influencers' characteristics and product characteristics on new product acceptance intentions and studied the mediating effects of consumer trust in this process. A survey was conducted from February 22, 2021, to February 28, 2021, with Gen Y and Gen Z women ...

주제어

#중국 소비자   #뷰티 인플루언서 특성   #제품 특성   #소비자 신뢰   #신제품 수용의도  

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