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NTIS 바로가기멀티미디어학회논문지 = Journal of Korea Multimedia Society, v.25 no.4, 2022년, pp.628 - 639
장녕 (College of Fine Arts, Chongqing Three Gorges University) , 추장운 (Dept. of Storytelling, Graduate School, Dong-Eui University) , 김치용 (Major of Game Engineering, Dong-Eui University University)
Starting from the content types of video advertisements produced by social media users, this paper conducts a comparative study on the information and entertainment video advertising effects of the same product, to help video producers achieve better advertising effects when facing different product...
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