[논문]여성의 자기애에 따른 홈케어 뷰티디바이스 이용 태도

강신옥; 김문주

doi:10.22156/cs4smb.2022.12.05.212

여성의 자기애에 따른 홈케어 뷰티디바이스 이용 태도
Attitudes Towards Homecare Beauty Devices in Women in Correlation to Narcissism 원문보기

융합정보논문지 = Journal of Convergence for Information Technology, v.12 no.5, 2022년, pp.212 - 224

강신옥 (동방문화대학원대학교 뷰티예술학과) , 김문주 (동방문화대학원대학교 뷰티예술학과)

초록
AI-Helper

30~59세 여성의 자기애에 따른 홈케어 뷰티디바이스 이용 태도 연구로 뷰티디바이스 산업 기초자료를 제공하고자 한다. 설문 563부 통계 결과 첫째, 대상자의 연령, 학력, 결혼상태, 생활수준, 직업은 내현적 자기애 차이 유의성을, 외현적 자기애에서는 연령, 직업만 유의하였다. 피부 건강관리 장소는 '홈케어 자가 방법'이, 구매 경험 기기는 '갈바닉기기'로 나타났다. 둘째, 내현적 자기애에 따른 홈케어 뷰티디바이스 이용 태도는 구매 경험만 유의하였고, 외현적 자기애에서는 구매 경험, 타인 추천 의향이 유의 결과를 보였다. 성격 특성인 자기애에 따른 홈케어 뷰티디바이스 이용태도에 관한 연구가 처음이었다는데 의의가 있으나, 향후 연구는 광범위한 지역과 연령층 및 남성 대상의 폭 넓은 연구가 필요하다.

Abstract ▼ AI-Helper

This study aims to provide data on attitudes towards the use of Homecare beauty devices in correlation to narcissism of women between ages 30-59. Through statistical analysis of 563 survey questions, data displayed that respondents' age, level of education, marital status, economic status, and career status showed a strong correlation with implicit narcissism, while explicit narcissism only showed a correlation with age and career status. The most popular skincare location was shown to be 'self-provided at home', and the most popular item purchased being 'galvanic devices'. Secondly, attitudes towards the use of homecare beauty devices in correlation towards implicit narcissistic respondents were only to the consideration of its use, while explicit narcissists displayed a strong correlation between the purchase of a product and the recommendation of others. While this is the first study on attitudes towards homecare beauty devices in relation to a personality-based trait like narcissism and it displayed meaningful results, a more in-depth study in the future dealing with a larger region and respondent groups of a wider age and gender group should be undertaken.

주제어

표/그림 (9)

표 Table 1. Analysis of Factors Correlation to Narcissism
표 Table 2. Differences in Levels of Implicit Narcissism Based on Factors in Survey Subjects
표 Table 3. Differences in Levels of Explicit Narcissism Based on Factors in Survey Subjects
표 Table 4. Attitude of Skin Healty Care in Test Subjects
표 Table 5. Attitudes Towards the Use of Homecare Beauty Devices
표 (Continued) Table 5. Attitudes Towards the Use of Homecare Beauty Devices
표 Table 6. Differences in Attitudes Towards the Use of Homecare Beauty Devices in Correlation to Implicit Narcissism
표 Table 7. Differences in Attitudes Towards the Use of Homecare Beauty Devices in Correlation to Explicit Narcissism
표 (Continued) Table 7. Differences in Attitudes Towards the Use of Homecare Beauty Devices in Correlation to Explicit Narcissism

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원문보기 상세보기
C. E. Hong, H. R. Park & K. Y. Kim. (2017). Purchase Behavior, Usage Behavior and Satisfaction of Home Use Skin Care Devices during Home Shopping: Focus on 20's Age Women, Journal of the Korean Society of Cosmetology, 23(5), 1059-1070.

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