최소 단어 이상 선택하여야 합니다.
최대 10 단어까지만 선택 가능합니다.
다음과 같은 기능을 한번의 로그인으로 사용 할 수 있습니다.
NTIS 바로가기디지털융복합연구 = Journal of digital convergence, v.20 no.5, 2022년, pp.61 - 68
펑텐 (호남대학교 경영학부) , 진성 (호남대학교 경영학부)
This study examines the impact of consumers' subjective perception on the quality loyalty of the Internet of things, explores academic innovation schemes, and puts forward business strategies for on-site optimization of the industry. The research methods use online survey methods for Chinese consume...
T. Peng. (2021). The Effect of Perceived Quality of IoT Product on Customer Loyalty -The Mediating Effect of Brand Image. Master dissertation. Honam University, Kwangju.
S. Sarma., D. L Brock & K. Ashton. (2000). The networked physical world. Auto-ID Center White Paper MIT-AUTOID-WH-001.
L. Atzori., A. Iera & G. Morabito. (2010). The internet of things: A survey. Computer networks, 54(15), 2787-2805.
K. W. Lee & H. W. Sun. (2016). Geo-Spatial Information System.GSIS. Seoul: Goomibook.
J. W. Lee., J. H. Choi. & J. W. Park. (2014). An Empirical Study on the Individual and Device Characteristics Affecting User's Intention to Use Smart Watch, Journal of KIIT. 12(11), 201-214.
A. Kirmani & V. Zeithaml, (1993). Advertising, perceived quality, and brand image. Brand equity and advertising: Advertising's role in building strong brands, 143-161.
Ch. S., Jung & N. K. Sook. (2016). A Case Study of Household Appliances based on IoT Technology : Focused on the Connectivity of IoT. Bulletin of Korean Society of Basic Design & Art, 17(6), 477-490.
E. J. Lee., J. H. Lee., M. H. Cho., Y. J. Sung. & S. J. Choi. (2018). The Effect of Innovativeness and Self-Regulatory Focus on the Use of Internet og Things. The Korean Journal of Consumer and Advertising Psychology, 19(1), 67-91.
J. H. Lee.(2016). The effects of non-technological innovation on technological innovation: Focused on the comparison of manufacturing and service industry. Industrial Innovation Research, 32(2), 1-32.
Y. J. Lee & S. D. Ji. (2020). Effects of Preceived Usefulness and Ease of Use on Artificial Intelligence Speakers on User Satisfaction : Focused on Mediating Effects of Emotional Attachment and User Trust, Productivity Reviews, 34(4), 225-253.
S. J. Kim. (2014). Image and Consumption Value on Purchase Intension of Domestic and Foreign Automobile. Master dissertation, Chonam University, Gwangju.
J. H. Lee. (2010). A Study of the Influence of Brand Personality and Brand Reputation on the External and Internal Customer' Brand Identification, Satisfaction and Loyalty. Doctoral dissertation. Inha University, Incheon.
S. H. Kim. (2019). The Effects of Consumer Innovation on Customer Loyalty in the Artificial Intelligence Platform: Multiple Mediating Effects of Perceived Usefulness, Perceived Ease of Use, Social Influence and Perceived Playfulness. Master dissertation. KangWon University, Chuncheon.
G. J. Szybillo & J. Jacoby. (1974). Intrinsic versus extrinsic cues as determinants of perceived product quality. Journal of Applied Psychology, 59(1), 74.
C. Muller., N. de Klerk & A. L. Bevan-Dye. (2018). Relationship Between Social Image, Brand Name, Sujective Norms and South African Generation Y Studeng' Attitude Towards Wearable Activity Tracking Devices. International Journal of Business and Management Studies, 10(2), 83-98.
J. Y. Choi. (2021). The Mediating Effects of Brand Image in Relationship with Service Quality, Behavioral Intention and Loyalty in Beauty Salon. Master dissertation. SoGang University, Seoul.
H. S. Kim. (2020). The Influence of Airline Service Quality on Purchase Intention : Moderating Effect of Brand Image, International Journal of Tourism and Hospital Research, 34(3), 135-149.
K. L. Liang. (2020). A Study on the Competitive Strategy : Analysis of Smart Home Service Companies Based on IoT. Master dissertation. Mokpo University, Mokpo.
D. Uckelmann., M. Harrison & F. Michahelles. (2011). An architectural approach towards the future internet of things. In Architecting the internet of things. 1-24. Berlin : Springer, Heidelberg.
F. D. Davis. (1989). Perceived usefulness ease of use, and use acceptance of information technology. MIS Quarterly, 13(3), 319-340.
C. W. Park,, B. J. Jaworski & D. J. MacInnis. (1986). Strategic brand concept-image management. Journal of marketing, 50(4), 135-145.
K. L. Keller. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57(1), 1-22.
R. L. Oliver. (1999). Whence consumer loyalty. Journal of Marketing, 63, 33-43.
*원문 PDF 파일 및 링크정보가 존재하지 않을 경우 KISTI DDS 시스템에서 제공하는 원문복사서비스를 사용할 수 있습니다.
Free Access. 출판사/학술단체 등이 허락한 무료 공개 사이트를 통해 자유로운 이용이 가능한 논문
※ AI-Helper는 부적절한 답변을 할 수 있습니다.