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NTIS 바로가기디지털융복합연구 = Journal of digital convergence, v.20 no.5, 2022년, pp.411 - 422
곽재혁 (호서대학교 벤처대학원 정보경영학과) , 동학림 (호서대학교 벤처대학원 정보경영학과)
The purpose of this study was to identify factors that affect the characteristics and intentions of the elderly to use digital wealth management services. The subjects of this study were 312 elderly people over 50 years old. Based on the Value-based Adoption Model(VAM), the research model added pric...
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