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NTIS 바로가기Journal of the convergence on culture technology : JCCT = 문화기술의 융합, v.8 no.3, 2022년, pp.245 - 251
박진우 (계명대학교 광고홍보학전공)
This study attempted to examine the effect of virtual influencer, which is highly interested in consumers, and has recently been increasing the frequency of use in corporate marketing activities. In particular, the purpose is to examine the effect of the attributes of virtual influencer on consumers...
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