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NTIS 바로가기한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.46 no.2, 2022년, pp.331 - 348
김민지 (전북대학교 생활과학과) , 김순영 (전북대학교 의류학과)
This study explores the value structure of experiential rental Hanbok companies using the means-end chain theory. For this, soft laddering was conducted for nine experiential rental Hanbok companies located in Jeonju Hanok Village. Next, the value structure was created. The results are as follows. F...
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