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수단-목적 사슬이론에 따른 체험용 대여한복업체의 가치구조
Value Structure of Experiential Rental Hanbok Companies Based on Means-end Chain Theory 원문보기

한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.46 no.2, 2022년, pp.331 - 348  

김민지 (전북대학교 생활과학과) ,  김순영 (전북대학교 의류학과)

Abstract ▼ AI-Helper 아이콘AI-Helper

This study explores the value structure of experiential rental Hanbok companies using the means-end chain theory. For this, soft laddering was conducted for nine experiential rental Hanbok companies located in Jeonju Hanok Village. Next, the value structure was created. The results are as follows. F...

주제어

#체험용 대여한복업체   #수단-목적 사슬이론   #소프트 래더링   #가치구조   #전주 한옥마을  

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