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NTIS 바로가기한국콘텐츠학회논문지 = The Journal of the Korea Contents Association, v.22 no.7, 2022년, pp.136 - 148
최상묵 (대전대학교 융합컨설팅학과) , 최도영 (대전대학교 경영학과)
This study aims to examine the effects of customer experience on the relationship between brand trust and customer experience. The survey was conducted on consumers who experienced chatbot service through internet shopping mall, and the research hypothesis was verified by analyzing the final 299 que...
한국과학기술정책플랫폼협동조합, 포스트(POST) 코로나 시대의 정부혁신 과제 연구, KSPP, 2020.
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