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NTIS 바로가기Fashion & textile research journal = 한국의류산업학회지, v.24 no.4, 2022년, pp.431 - 442
최미영 (덕성여자대학교 의상디자인전공) , 김우빈 (서울대학교 의류학과)
Despite the rapid reorganization of the center of consumption online, the fashion industry is still strengthening brand marketing using offline stores. This study investigates the psychological mechanisms of shopping flow by three mediators that influence the e-word of mouth(e-WOM) as a marketing pe...
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