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패션 브랜드 체험형 매장 -몰입의 매개효과와 성별의 조절효과-
Fashion Brand Experiential Store -Mediating Effect of Flow and Moderating Effect of Gender- 원문보기

패션비즈니스 = Fashion business, v.27 no.1, 2023년, pp.50 - 60  

성유주 (한양대학교 의류학과 휴먼테크융합전공) ,  이새은 (한양대학교 의류학과 휴먼테크융합전공) ,  이규혜 (한양대학교 의류학과 휴먼테크융합전공)

Abstract ▼ AI-Helper 아이콘AI-Helper

The purpose of this study was to understand the factors with consumers' fashion experiential store experiences and investigate the effect on flow and brand attitude. The study also aimed to investigate whether gender moderated the relationship between consumers' fashion experiential store experience...

주제어

#패션 브랜드 체험형 매장   #몰입   #브랜드 태도   #이성적 경험   #물리적 경험   #관계적 경험  

표/그림 (5)

참고문헌 (39)

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