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패션제품구매에서의 콘택트리스 방식에 대한 소비자 인식이 쇼핑전환의도에 미치는 영향 -오프라인 패션매장의 경험적 가치의 조절효과를 중심으로-
The Effects of Consumer Perception of Contactless Method on Shopping Switching Intention in Fashion Products Purchase-Focusing on the Experiential Value's Moderating Effects of Offline Fashion Stores- 원문보기

패션비즈니스 = Fashion business, v.26 no.3, 2022년, pp.1 - 18  

정다운 (중앙대학교 패션학과)

Abstract AI-Helper 아이콘AI-Helper

The COVID-19 pandemic has not only increased customer preference for contactless methods but also created digital business opportunities in a variety of industries. Particularly in the fashion industry, contactless distribution and contactless shopping have increased significantly. This study identi...

주제어

표/그림 (9)

참고문헌 (65)

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