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NTIS 바로가기Fashion & textile research journal = 한국의류산업학회지, v.24 no.5, 2022년, pp.605 - 617
이완기 (한양대학교 의류학과 휴먼테크융합전공) , 이규혜 (한양대학교 의류학과 휴먼테크융합전공)
The purpose of this study was to investigate the influence of retailing types on consumers' omnichannel experience while purchasing fashion products. The omnichannel experience occurs when retailers provide seamless customer experience across the various touchpoints of retail channels. In this empir...
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