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패션리테일에서 원활한 옴니채널 경험과 충성도 - 리테일유형별 비교 -
Seamless Omnichannel Experience in Fashion Retail and Customer Loyalty - Influence of Retail Types - 원문보기

Fashion & textile research journal = 한국의류산업학회지, v.24 no.5, 2022년, pp.605 - 617  

이완기 (한양대학교 의류학과 휴먼테크융합전공) ,  이규혜 (한양대학교 의류학과 휴먼테크융합전공)

Abstract ▼ AI-Helper 아이콘AI-Helper

The purpose of this study was to investigate the influence of retailing types on consumers' omnichannel experience while purchasing fashion products. The omnichannel experience occurs when retailers provide seamless customer experience across the various touchpoints of retail channels. In this empir...

주제어

#옴니채널   #원활한 경험   #충성도   #고객 유지   #리테일 유형  

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