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NTIS 바로가기유통과학연구 = Journal of distribution science, v.20 no.11, 2022년, pp.33 - 45
HARTANTO, Nico (Communication Department, BINUS Graduate Program, Master of Strategic Marketing Communication, Bina Nusantara University) , MANI, La (Communication Department, BINUS Graduate Program, Bina Nusantara University) , JATI, Mustika (Communication Department, BINUS Graduate Program, Master of Strategic Marketing Communication, Bina Nusantara University) , JOSEPHINE, Ruth (Communication Department, BINUS Graduate Program, Master of Strategic Marketing Communication, Bina Nusantara University) , HIDAYAT, Z. (Communication Department, BINUS Graduate Program, Bina Nusantara University)
Purpose: The development of online shopping trends in Indonesia is increasing, and Tokopedia is becoming one of the most popular e-commerce websites. The purpose of this study is to obtain empirical evidence whether mobile shopping, customer review, perceived credibility, and Korean celebrity endors...
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