[논문]Work Motive Distribution of Public Universities Lecturers in Hanoi

PHAM, Ngoc Thach; BUI, Van Huyen; HA, Dieu Linh; LE, Thi Lan Huong

doi:10.15722/jds.20.11.202211.71

Work Motive Distribution of Public Universities Lecturers in Hanoi 원문보기

유통과학연구 = Journal of distribution science, v.20 no.11, 2022년, pp.71 - 78

PHAM, Ngoc Thach (Hanoi University) , BUI, Van Huyen (Institute of Economics, Ho Chi Minh National Academy of Politics) , HA, Dieu Linh (Faculty of Business Administration, Trade Union University) , LE, Thi Lan Huong (Business School, National Economics University)

Abstract ▼ AI-Helper

Purpose: The study aims to investigate the impact of factors affecting the work motive distribution of public universities lecturers in Hanoi. Research design, data and methodology: The questionnaire survey method is applied in this research to analyze the relationship between the variables and verify the hypothesis based on the collected 306 valid questionnaires. The partial least square method structural equation model (PLS-SEM) is used to carry out structural equation modeling to study the relationship between latent variables with reliable tools (SmartPLS 3.0 software). Results: The research results show that the intrisic motivation of the lecturers, the extrisic motivation of the lecturers and the job characteristics of the lecturers all have a positive impact on the motivation of public universities lecturers in Hanoi. In which, intrinsic motivation has the greatest influence on the work motive distribution of lecturers. In addition, the research results also prove that job characteristics affect the work motive distribution of lecturers. This is a new factor in the factors affecting the work motive distribution of public universities lecturers. Conclusion: Based on the research results, the authors propose some recommendations to increase the work motive distribution of public universities lecturers in Hanoi through improving the factors affecting their work motive distribution.

주제어

표/그림 (11)

그림 Figure 1: Proposed Research Model
표 Table 1: Summary of Theoretical Background
표 Table 2: Summary of Research Hypotheses
표 Table 3. Table 3: Demographic Information of the Survey Sample
표 Table 4: Reliability Test Results
표 Table 5: The Discriminant Validity
표 Table 6: Heterotrait–monotrait Ratio of Correlations. (HTMT)
그림 Figure 2: Hypothesis Test Results of the Model
표 Table 7: Collinearity Analysis and Model Fit
표 Table 8: R² and f² value
표 Table 9 as follows: Table 9: Results of Determining Significance Level

AI 본문요약
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제안 방법

A formal quantitative study was conducted with 360 lecturers from public universities in Hanoi to assess the relevance of the model and test the original proposed research hypothesis by structural equation modeling based on partial least squares (PLS-SEM). PLS-SEM is a second generation multivariate data analysis technique commonly used to test additive and linear causal models supported by theory.
On the basis of theoretical overview and related research works. The article proposes a research model with independent variables including: intrinsic motivation of lecturers, extrinsic motivation of lecturers and target variable as working motivation of university lecturers. The scale used in the study is a Likert scale with 5 levels (Strongly agree; Agree; Normal; Disagree; Strongly disagree).
The research sample was selected by non-probability sampling method, which is convenient sampling, relatively stratified according to public universities in Hanoi in order to increase the representativeness of the research sample including: National Economics University, Academy of Finance, Banking Academy, University of Commerce, Foreign Trade University, and University of Economics and Business, VNU.
055, showing the appropriateness of the model. Therefore, the model in this study is suitable to test the structural equation modelling.
This study aims to build a model to evaluate the factors affecting the work motive distribution of lecturers to conduct a survey of the factors affecting the work motive distribution of public universities lecturers at public universities in Hanoi. The research results are the basis for proposing solutions to increase the working motivation of public universities lecturers in Hanoi through improving the factors affecting their work motive distribution.
To accomplish the objectives set out above, the study uses a combination of methods of synthesis, comparison and analysis of data, research using qualitative research methods and quantitative research methods. Primary data was collected by survey method from the survey using a research-specific questionnaire.

데이터처리

, 2016). The discriminant validity aims to measure the correlation between scales with different characteristics, using the square root value of AVE to test (Hair et al., 2016).

이론/모형

It is quite suitable for building theoretical models. This study uses PLS-SEM as a method to explore the relationship between research variables. It mainly uses PLS algorithm and Bootstrapping to perform repeated sampling 5000 times to obtain coefficients and statistical significance of the links.

성능/효과

(1) Extrinsic regulation represents the traditional concept of extrinsic motivation in which behavior is believed to be regulated by extrinsic interests.
(1) High need achievers have a strong desire to take on personal responsibility for performing a task or finding a solution to a problem.
(2) High need achievers tend to set moderately difficult goals and calculate the risk of the task.
(2) Intrinsic regulation is understood as individuals internalizing or some extrinsic regulation without taking ownership of it or engaging in certain behaviors to gain the consent of others.
(3) High need achievers have a strong desire for performance feedback.
(3) Identity regulation reflects an individual's increasing level of involvement in an activity because the activity is perceived as having a particular value.
(4) The integrative regulation theorized to represent extrinsic motivations that are adjusted inward when recognized by the individual as being consistent with values and needs.
By conducting the Partial least square - structural equation modelling (PLS - SEM), the research results have confirmed the reasonableness of the PLS - SEM analysis method, especially in exploratory research and requires close linkage together in the transition from a theory to a structural equation modelling. Through an investigation with 306 survey samples who are public universities lecturers in Hanoi, the research results show that the proposed research model is reliable and appropriate.
In the process of implementation, the study still has some limitations due to limited resources, the study can only carry out the survey in Hanoi, which will more or less limit the representativeness of the research results. From the results of this study, further studies can expand other groups of lecturers over time to understand the change of work motive distribution, or expand the scope of research to all provinces in the country, future studies can also compare the demographic characteristics of the survey subjects.
7% of lecturers having PhD degrees, Master, Associate Professor, Professor were surveyed. National Economics University and University of Economics and Business, VNU are the two universities with the largest number of lecturers participating in the survey with 56 lecturers (accounting for 18.3%), Banking Academy has the lowest number of lecturers participating in the survey was 45 lecturers (accounting for 14.7%). The demographic information of survey sample is shown in Table 3.
lecturers are over 50 years old. Qualifications (study titles, academic degrees) in the survey sample are quite high, with up to 52.9%, 33.3%, 13.7% and 0.7% of lecturers having PhD degrees, Master, Associate Professor, Professor were surveyed. National Economics University and University of Economics and Business, VNU are the two universities with the largest number of lecturers participating in the survey with 56 lecturers (accounting for 18.
, 2016. The characteristics of the official study sample described in Table 2 show that the proportions of men and women are not much different, 44.4% of men and 55.6% of women, respectively. In terms of age, the majority of lecturers are from 31-40 years old, accounting for 51.
The range of the NFI value ranges from 0 to 1. The larger the NFI value, the better the performance obtained. When the generated NFI is greater than 0.
The research results show that the model of factors affecting the work motive distribution of lecturers with 3 factors affecting the work motive distribution of public universities lecturers in Hanoi has tested, the values related to the reliability and fit of the model are accepted showing that the model is suitable for conducting research.
The results from Table 4 show that the loading coefficients of the scales are all greater than 0.7, the Cronbach's alpha value and the reliability of the CR latent variable component of all factors are also greater than 0.7, which has ensured the reliability and internal consistency, the average extracted variance AVE of each factor is greater than 0.5, ensuring the requirements for the convergent validity of the factors.
The results show that the intrinsic motivation of the lecturers has the direct relationship and has the strongest impact on the motivation of the lecturers (β=0.545, t=15.687, p<0.05); next, the extrinsic motivation of the lecturer also has a direct relationship and has a strong impact on the work motive distribution of the lecturer (β=0.383, t=10.213, p<0.05); and finally, the job characteristics of the lecturers also have a direct relationship and impact on the work motive distribution of the lecturers (β=0,303, t=8.584, p<0.05)
However, inter-individual differences in employee knowledge and skills and personal growth needs are considered to influence the impact of job characteristics on work behavior and attitudes. The strongest effects are predicted for individuals with a wide range of work-related knowledge and skills and relatively strong development needs.
By conducting the Partial least square - structural equation modelling (PLS - SEM), the research results have confirmed the reasonableness of the PLS - SEM analysis method, especially in exploratory research and requires close linkage together in the transition from a theory to a structural equation modelling. Through an investigation with 306 survey samples who are public universities lecturers in Hanoi, the research results show that the proposed research model is reliable and appropriate. The study also shows the reliability of the scales developed from this study.
When a job is designed to secure its status based on these characteristics, improvements in incumbents' motivation, satisfaction, and performance are increased

후속연구

In the process of implementation, the study still has some limitations due to limited resources, the study can only carry out the survey in Hanoi, which will more or less limit the representativeness of the research results. From the results of this study, further studies can expand other groups of lecturers over time to understand the change of work motive distribution, or expand the scope of research to all provinces in the country, future studies can also compare the demographic characteristics of the survey subjects.
The research findings will help universities gain a more comprehensive view of the work motive distribution of lecturers in the context that higher education in Vietnam is undergoing fundamental, comprehensive, and integrated innovation. According to international standards, there has been a breakthrough in quality and a strong transformation in training programs and human resource structure.
This study aims to build a model to evaluate the factors affecting the work motive distribution of lecturers to conduct a survey of the factors affecting the work motive distribution of public universities lecturers at public universities in Hanoi. The research results are the basis for proposing solutions to increase the working motivation of public universities lecturers in Hanoi through improving the factors affecting their work motive distribution.

참고문헌 (19)

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