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NTIS 바로가기Journal of the convergence on culture technology : JCCT = 문화기술의 융합, v.8 no.6, 2022년, pp.959 - 969
안동희 (한국공학대학교 경영학부)
This study aims to explore the effect of quality factors and customer involvement on users' intention to purchase in the live-commerce context. For this purpose, statistical methods such as reliability test, factor analysis, ANOVA, regression analysis were carried out using the survey data from live...
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