$\require{mediawiki-texvc}$

연합인증

연합인증 가입 기관의 연구자들은 소속기관의 인증정보(ID와 암호)를 이용해 다른 대학, 연구기관, 서비스 공급자의 다양한 온라인 자원과 연구 데이터를 이용할 수 있습니다.

이는 여행자가 자국에서 발행 받은 여권으로 세계 각국을 자유롭게 여행할 수 있는 것과 같습니다.

연합인증으로 이용이 가능한 서비스는 NTIS, DataON, Edison, Kafe, Webinar 등이 있습니다.

한번의 인증절차만으로 연합인증 가입 서비스에 추가 로그인 없이 이용이 가능합니다.

다만, 연합인증을 위해서는 최초 1회만 인증 절차가 필요합니다. (회원이 아닐 경우 회원 가입이 필요합니다.)

연합인증 절차는 다음과 같습니다.

최초이용시에는
ScienceON에 로그인 → 연합인증 서비스 접속 → 로그인 (본인 확인 또는 회원가입) → 서비스 이용

그 이후에는
ScienceON 로그인 → 연합인증 서비스 접속 → 서비스 이용

연합인증을 활용하시면 KISTI가 제공하는 다양한 서비스를 편리하게 이용하실 수 있습니다.

케이팝 아이돌의 아바타 활용 유형 및 팬덤의 인식분석
Analysis of Usage Types of K-pop Idol Avatar and Fandom Perception 원문보기

멀티미디어학회논문지 = Journal of Korea Multimedia Society, v.25 no.11, 2022년, pp.1601 - 1612  

방은정 (Dept. of Communication Design, Graduate School of Communication and Arts, Yonsei University) ,  우신디 (Dept. of Human Environment and Design, Yonsei University) ,  김소연 (Dept. of Human Environment and Design, Yonsei University)

Abstract AI-Helper 아이콘AI-Helper

As human brands, Idols, the central members of K-pop, are actively engaging in various industries based on the support of their fandoms, greatly impacting the national economy. In particular, due to the development of digital devices and technologies, they are active both online and offline, and ido...

주제어

참고문헌 (29)

  1. M. Thomson, "Human Brands: Investigating Antecedents to Consumers' Strong Attachments to Celebrities," Journal of Marketing, Vol. 70, No. 3, pp. 104-119, 2006. 

  2. H.Y. Kim and T.J. Yoon, "How the IDOL System in Korean Pop Culture Works : An Explorative Study on the Dual Structure of Production/Consumption of Idol Culture," Broadcasting & Communication, Vol. 13, No. 4, pp. 45-82, 2012. 

  3. My Second Character Plays with K-pop Idols on Metaverse(2021), https://www.hani.co.kr/arti/culture/culture_general/1008682.html (accessed July 11, 2022). 

  4. J.Y. Hwang and M.J. Park, "The Effects of Idol Human Brand's Characteristics on Consumer's Idol Human Brand Attachment, Desire to Imitate, Desire to Identify, and Purchase Intention," Fashion & Textile Research Journal, Vol. 23, No. 5, pp. 559-575, 2021. 

  5. M.S. Choi and S.J. Kim, "The Effect of KPOP Human Brand Attributes on YouTube Music Video Word of Mouth Intention: Verification of Mediating of the Perceived Pleasure," Journal of Cultural Product & Design, Vol. 65, pp. 27-40, 2021. 

  6. Y.A. Huang, C. Lin, and I. Phau, "Idol Attachment and Human Brand Loyalty," European Journal of Marketing, Vol. 49 No. 7/8, pp. 1234-1255, 2015. 

  7. S.H. Kim and J.Y. Yoo, "A Study on the Recognition and Acceptance of Metaverse in the Entertainment Industry : Focusing on the Case of K-pop Idol 'aespa' Fandom," Journal of the Korea Entertainment Industry Association, Vol. 15, No. 7, pp. 1-15, 2021. 

  8. H.J. Lee and S.T. Jo, "A Study of Community and Avatar of Virtual Reality that Appear in Online Game," Journal of Korea Design Forum, Vol. 26 pp. 21-32, 2010. 

  9. Virtual Fan Signing Event's Participants Close to 30 million → Avatar Performance Exceeded 40 Million Views... Global Popularity(2020), http://osen.mt.co.kr/article/G1111432643 (accessed July 11, 2022). 

  10. Coexistence between Reality and Virtuality... SM Girl Group "aespa" Debuted with Avatar (2020), https://www.yna.co.kr/view/AKR20201117062700005 (accessed July 11, 2022). 

  11. ZEPETO NMIXX FAN PARTY(2022), https://youtu.be/hoJqbHrn27k (accessed July 11, 2022). 

  12. H.K. Choi, S.J. Yeon, and S.C. Kim, "A Study on the Types of Domestic Entertainment Companies' Business Diversification Strategies : Focusing on the Cases of SM, JYP and YG," Journal of Broadcasting and Telecommunications Research, Vol. 107, pp. 63-90, 2019. 

  13. C. Mclaren and D.Y. Jin, ""You Can't Help But Love Them": BTS, Transcultural Fandom, and Affective Identities," Korea Journal, Vol. 60, No. 1, pp. 100-127, 2020. 

  14. Y. Bae, "Consuming Patterns by Type of Cultural Content and the Role of Social Media," Information Society & Media, Vol. 15, No. 2, pp. 33-65, 2014. 

  15. E.J. An and H.T. Lee, "Influential Factors and the Results of Human Brand Attachment," Korean Journal of Marketing, Vol. 29, No. 3, pp. 119-146, 2014. 

  16. J.E. Jeon, "Participatory Action Research on the Relationship between Idol and Fan," Journal of Marketing Studies, Vol. 25, No. 1, pp. 85-109, 2017. 

  17. E.J. An, Human Brand Character Scale Development, Influential Factors and the Results of Human Brand Attachment, Ph.D Thesis of Keimyung University, 2013. 

  18. L. Wang and J.H. Lee, "The Effect of Advertising Models' Characteristics of Hallyu Cosmetics on Brand Personality and Brand Attitude: Focused on Chinese Consumers," Fashion & Textile Research Journal, Vol. 20, No. 5, pp. 495-508, 2018. 

  19. E.H. Kim and J.H. Lee, "Influence of Characteristics, Attachment and Self Congruity of Korean Wave Human Brand on Brand Equity - Focused on Chinese Female Consumers -," The Research Journal of the Costume Culture, Vol. 27, No. 5, pp. 479-495, 2019. 

  20. M. Thomson, D.J. MacInnis, and C.W. Park, "The Ties That Bind: Measuring the Strength of Consumers' Emotional Attachments to Brands," Journal of Consumer Psychology, Vol. 15, No. 1, pp. 77-91, 2005. 

  21. S. Fournier, "Consumers and Their Brands: Developing Relationship Theory in Consumer Research," Journal of Consumer Research, Vol. 24, No. 4, pp. 343-373, 1998. 

  22. N. Saldanha, M. Rajendra, and R. Kaleel, "A Strategic View of Celebrity Endorsements Through the Attachment Lens," Journal of Strategic Marketing, Vol. 28, pp. 434-454, 2018. 

  23. D.B. Li, "A Study on Global Fandom's Communality Based on Fisk's Fandom Discussion," Humanities Contents, Vol. 55, pp. 27- 45, 2019. 

  24. E.H. Lim, Theme Briefing-Notice the Worldmoving Micro-trend 'female consumption': (1) Do You KNow the Daepo Yeosin?, Samsung Securities Daily, 2016. 

  25. [App Ape's Mobile App Analysis] Communicate with Idols in Real Time! The "V Live" App(2020), https://www.mobiinside.co.kr/2020/ 04/07/app-ape-vlive/ (accessed July 11, 2022). 

  26. Y. Yu, The Effects of Human Brand Attributes on Human Brand Authenticity, Human Brand Attachment, and Human Brand Loyalty: Focused on the Moderating Effect of Social Distance, MBA Thesis of Jeju National University, 2022. 

  27. S.H. Lee and G.Y. Jeong, "A Study on the Effect of Hallyu Stars as Advertisement Models of Korean Cosmetics Brands on Hallyu Stars Attachment and Brand authenticity - Focused on Chinese Consumers," International Area Studies Review, Vol. 20, No. 2, pp. 141-172, 2016. 

  28. M. Mori, K.F. MacDorman, and N. Kageki, "The Uncanny Valley [From the Field]," IEEE Robotics & Automation Magazine, Vol. 19, No. 2, pp. 98-100, 2012. 

  29. S.H. Yin, M.W. Kwon, and M.K. Hwang, "A study on the Effect of Surface Processing and Expression Elements of Game Characters on the Uncanny Valley Phenomenon," J ournal of Korea Multimedia Society, Vol. 25, No. 7, pp. 964-972, 2022. 

관련 콘텐츠

오픈액세스(OA) 유형

BRONZE

출판사/학술단체 등이 한시적으로 특별한 프로모션 또는 일정기간 경과 후 접근을 허용하여, 출판사/학술단체 등의 사이트에서 이용 가능한 논문

이 논문과 함께 이용한 콘텐츠

저작권 관리 안내
섹션별 컨텐츠 바로가기

AI-Helper ※ AI-Helper는 오픈소스 모델을 사용합니다.

AI-Helper 아이콘
AI-Helper
안녕하세요, AI-Helper입니다. 좌측 "선택된 텍스트"에서 텍스트를 선택하여 요약, 번역, 용어설명을 실행하세요.
※ AI-Helper는 부적절한 답변을 할 수 있습니다.

선택된 텍스트

맨위로