최소 단어 이상 선택하여야 합니다.
최대 10 단어까지만 선택 가능합니다.
다음과 같은 기능을 한번의 로그인으로 사용 할 수 있습니다.
NTIS 바로가기멀티미디어학회논문지 = Journal of Korea Multimedia Society, v.25 no.11, 2022년, pp.1601 - 1612
방은정 (Dept. of Communication Design, Graduate School of Communication and Arts, Yonsei University) , 우신디 (Dept. of Human Environment and Design, Yonsei University) , 김소연 (Dept. of Human Environment and Design, Yonsei University)
As human brands, Idols, the central members of K-pop, are actively engaging in various industries based on the support of their fandoms, greatly impacting the national economy. In particular, due to the development of digital devices and technologies, they are active both online and offline, and ido...
M. Thomson, "Human Brands: Investigating Antecedents to Consumers' Strong Attachments to Celebrities," Journal of Marketing, Vol. 70, No. 3, pp. 104-119, 2006.
H.Y. Kim and T.J. Yoon, "How the IDOL System in Korean Pop Culture Works : An Explorative Study on the Dual Structure of Production/Consumption of Idol Culture," Broadcasting & Communication, Vol. 13, No. 4, pp. 45-82, 2012.
My Second Character Plays with K-pop Idols on Metaverse(2021), https://www.hani.co.kr/arti/culture/culture_general/1008682.html (accessed July 11, 2022).
M.S. Choi and S.J. Kim, "The Effect of KPOP Human Brand Attributes on YouTube Music Video Word of Mouth Intention: Verification of Mediating of the Perceived Pleasure," Journal of Cultural Product & Design, Vol. 65, pp. 27-40, 2021.
Y.A. Huang, C. Lin, and I. Phau, "Idol Attachment and Human Brand Loyalty," European Journal of Marketing, Vol. 49 No. 7/8, pp. 1234-1255, 2015.
S.H. Kim and J.Y. Yoo, "A Study on the Recognition and Acceptance of Metaverse in the Entertainment Industry : Focusing on the Case of K-pop Idol 'aespa' Fandom," Journal of the Korea Entertainment Industry Association, Vol. 15, No. 7, pp. 1-15, 2021.
H.J. Lee and S.T. Jo, "A Study of Community and Avatar of Virtual Reality that Appear in Online Game," Journal of Korea Design Forum, Vol. 26 pp. 21-32, 2010.
Virtual Fan Signing Event's Participants Close to 30 million → Avatar Performance Exceeded 40 Million Views... Global Popularity(2020), http://osen.mt.co.kr/article/G1111432643 (accessed July 11, 2022).
Coexistence between Reality and Virtuality... SM Girl Group "aespa" Debuted with Avatar (2020), https://www.yna.co.kr/view/AKR20201117062700005 (accessed July 11, 2022).
ZEPETO NMIXX FAN PARTY(2022), https://youtu.be/hoJqbHrn27k (accessed July 11, 2022).
H.K. Choi, S.J. Yeon, and S.C. Kim, "A Study on the Types of Domestic Entertainment Companies' Business Diversification Strategies : Focusing on the Cases of SM, JYP and YG," Journal of Broadcasting and Telecommunications Research, Vol. 107, pp. 63-90, 2019.
Y. Bae, "Consuming Patterns by Type of Cultural Content and the Role of Social Media," Information Society & Media, Vol. 15, No. 2, pp. 33-65, 2014.
E.J. An and H.T. Lee, "Influential Factors and the Results of Human Brand Attachment," Korean Journal of Marketing, Vol. 29, No. 3, pp. 119-146, 2014.
J.E. Jeon, "Participatory Action Research on the Relationship between Idol and Fan," Journal of Marketing Studies, Vol. 25, No. 1, pp. 85-109, 2017.
E.J. An, Human Brand Character Scale Development, Influential Factors and the Results of Human Brand Attachment, Ph.D Thesis of Keimyung University, 2013.
M. Thomson, D.J. MacInnis, and C.W. Park, "The Ties That Bind: Measuring the Strength of Consumers' Emotional Attachments to Brands," Journal of Consumer Psychology, Vol. 15, No. 1, pp. 77-91, 2005.
S. Fournier, "Consumers and Their Brands: Developing Relationship Theory in Consumer Research," Journal of Consumer Research, Vol. 24, No. 4, pp. 343-373, 1998.
N. Saldanha, M. Rajendra, and R. Kaleel, "A Strategic View of Celebrity Endorsements Through the Attachment Lens," Journal of Strategic Marketing, Vol. 28, pp. 434-454, 2018.
D.B. Li, "A Study on Global Fandom's Communality Based on Fisk's Fandom Discussion," Humanities Contents, Vol. 55, pp. 27- 45, 2019.
E.H. Lim, Theme Briefing-Notice the Worldmoving Micro-trend 'female consumption': (1) Do You KNow the Daepo Yeosin?, Samsung Securities Daily, 2016.
[App Ape's Mobile App Analysis] Communicate with Idols in Real Time! The "V Live" App(2020), https://www.mobiinside.co.kr/2020/ 04/07/app-ape-vlive/ (accessed July 11, 2022).
Y. Yu, The Effects of Human Brand Attributes on Human Brand Authenticity, Human Brand Attachment, and Human Brand Loyalty: Focused on the Moderating Effect of Social Distance, MBA Thesis of Jeju National University, 2022.
S.H. Lee and G.Y. Jeong, "A Study on the Effect of Hallyu Stars as Advertisement Models of Korean Cosmetics Brands on Hallyu Stars Attachment and Brand authenticity - Focused on Chinese Consumers," International Area Studies Review, Vol. 20, No. 2, pp. 141-172, 2016.
M. Mori, K.F. MacDorman, and N. Kageki, "The Uncanny Valley [From the Field]," IEEE Robotics & Automation Magazine, Vol. 19, No. 2, pp. 98-100, 2012.
S.H. Yin, M.W. Kwon, and M.K. Hwang, "A study on the Effect of Surface Processing and Expression Elements of Game Characters on the Uncanny Valley Phenomenon," J ournal of Korea Multimedia Society, Vol. 25, No. 7, pp. 964-972, 2022.
*원문 PDF 파일 및 링크정보가 존재하지 않을 경우 KISTI DDS 시스템에서 제공하는 원문복사서비스를 사용할 수 있습니다.
출판사/학술단체 등이 한시적으로 특별한 프로모션 또는 일정기간 경과 후 접근을 허용하여, 출판사/학술단체 등의 사이트에서 이용 가능한 논문
※ AI-Helper는 부적절한 답변을 할 수 있습니다.