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NTIS 바로가기한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.47 no.6, 2023년, pp.1157 - 1176
김윤정 (중앙대학교 예술문화연구원) , 쉬원윈 (중앙대학교 예술대학 패션전공) , 오경화 (중앙대학교 예술대학 패션전공)
This study aims to verify the psychological evaluation that consumers undergo when accepting virtual fitting services while shopping online. The Theory of Interactive Media Effects (TIME) was applied to determine the impact of the perceived affordance of media on consumer response through immersion....
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