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가상피팅 서비스를 활용한 온라인 쇼핑에서의 소비자 심리 평가 과정 -인터렉티브 미디어 효과 이론(TIME)을 중심으로-
Consumer Psychological Evaluation Process in Online Shopping using Virtual Fitting Service -Focusing on the Theory of Interactive Media Effects (TIME)- 원문보기

한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.47 no.6, 2023년, pp.1157 - 1176  

김윤정 (중앙대학교 예술문화연구원) ,  쉬원윈 (중앙대학교 예술대학 패션전공) ,  오경화 (중앙대학교 예술대학 패션전공)

Abstract AI-Helper 아이콘AI-Helper

This study aims to verify the psychological evaluation that consumers undergo when accepting virtual fitting services while shopping online. The Theory of Interactive Media Effects (TIME) was applied to determine the impact of the perceived affordance of media on consumer response through immersion....

주제어

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