참고문헌 (48)

1. Parasuraman, A, Zeithaml, VA, Berry, LL. A？Conceptual Model of Service Quality and Its？Implications for Future Research. Journal of？Marketing 1985;49(4):41-50. 

   상세보기

2. Cronin, JJ, Taylor, SA, SERVPERF Versus？SERVQUAL: Reconciling Performance-Based and？Perceptions-Minus-Expectations Measurement of？Service Quality. Journal of Marketing 1994;58(1):125-131 

   상세보기

3. Kim SH. Healthcare Service Marketing: A Review？and Future Research Directions. Services Marketing？Journal 2008;1(1):127-146 

4. Heo EJ, Jung MS. Analysis of Research Trends in？Korean Medical and Nursing Service Marketing.？The Journal of Korean Nursing Administration？Academic Society 2018;24(4):352-363 

5. Kim WJ, Kim JM, Shin JY, Kim TH, Lee SG.？Analysis of research trends in healthcare service？marketing. Korean journal of hospital management 2019;24(1):21-35 

6. Chae SI. 4th Edition Marketing. B&M Books？2009;183 

7. Yoo HS, Ji JH, Kim WJ, Choi HJ, Kim K, Bang？KH, et al. Influence of Patient's Satisfaction to？Marketing Mix on Trust and Relationship？Commitment. The Korean Journal of Health？Service Management 2013;7(3):137-147 

8. Sreenivas T, Srinivasarao B, Srinivasa Rao U. 7Ps？in corporate hospitals - Administrators' perspective.？African Journal of Business Management 2013;7(43):4363-4379 

9. Heo EJ, Jung MS. Analysis of Research Trends in？Korean Medical and Nursing Service Marketing.？The Journal of Korean Nursing Administration？Academic Society 2018;24(4):352-363 

10. Kim SH. Healthcare Service Marketing: A？Review and Future Research Directions. Services？Marketing Journal 2008;1(1):127-146 

11. Heo EJ, Jung MS. Analysis of Research Trends？in Korean Medical and Nursing Service Marketing.？The Journal of Korean Nursing Administration？Academic Society 2018;24(4):352-363 

12. Kim WJ, Kim JM, Shin JY, Kim TH, Lee SG.？Analysis of research trends in healthcare service？marketing. Korean journal of hospital management 2019;24(1):21-35 

13. Chae SI. 4th Edition Marketing. B&M Books？2009;183 

14. McCarthy, KF, Jinnett, K. A new framework for？building participation in the arts. Santa Monica,？CA. RAND 2001. www.rand.org/publications/MR/MR1323 

15. Rafiq, M, Ahmed, PK. Using the 7Ps as a generic marketing mix: An exploratory survey of？UK and European marketing academics. Marketing Intelligence & Planning 1995; 13(9): 4-15. 

    상세보기

16. Bitner, MJ, Fisk, RP, Brown, SW. Tracking the？evolution of the services marketing literature.？Journal of Retailing 1993;69(1): 61-103. 

    상세보기

17. Mindak, WA, Fine, S. A fifth 'P': Public relations". In Donnely, J. H. and George, W. R.？(Eds). Marketing of services (pp. 71-73).？Chicago, IL. American Marketing Association. 

18. Renaghan, L. P. ''A new marketing mix for the？hospitality industry.'' Cornell Hotel and Restaurant Administration Quarterly 1981: August:？31-5. 

19. Judd, V. C. ''Differentiate with the 5th P:？People.'' Industrial Marketing Management 1987;？16: 241-247. 

    상세보기

20. Christopher, M., Payne, A., & Ballantyne, D.？(1991). Relationship marketing: Bringing quality, customer service and marketing together. 

21. Booms, Bernard H.; BITNER, Mary J. Marketing？Strategies and Organization Structures for？Service Firms. Marketing of Services, 1987:？47-51 

22. Cowell, D. The Marketing of Services, Institute？of Marketing. The CAM Foundation, 1986. 

23. Kotler, P., & Clarke, R. N. Marketing for health？care organizations. Prentice Hall, 1986. 

24. Sorochak, O., Mikhalyuno, Yu. Approaches to？the formation of a system of indicators of the？competitiveness of health care institutions.？Enterprise economics: modern problems of？theory and practice: Materials of the eighth international science and practice conf. Odesa？2019:40-41 

25. Napirah, M. R., & Rau, M. J. The Relationship？Between Marketing Mix and Patient Loyalty in？Intensive Care Unit, Anutapura Public Hospital？Palu. Public Health of Indonesia 2016:2(3):125-137 

    상세보기

26. Djawoto, D., & Soekotjo, H. Effect of service？marketing mix on hospital selection mediated？with brand image on hospital's outpatients.？International Journal of Economics, Business？and Accounting Research (IJEBAR) 2020: 4(4):？1207-1214 

27. Chana, P., Siripipatthanakul, S., Nurittamont,？W., & Phayaphrom, B. Effect of the service？marketing mix (7Ps) on patient satisfaction for？clinic services in Thailand. International Journal？of Business, Marketing and Communication,？2021:1(2): 1-12. 

28. Rahmanto, D., Sumarwan, U., & Zulbainarni,？N. Influence of Relationship Marketing on？Customer Loyalty (Case Study of Midwives？Patient Referral in Bekasi Regency), International Journal of Research and Review 2022:9(7):646-659. 

29. Yuliantine, T., Indasah, I., & Siyoto, S. Analysis？of marketing mix characteristics of marketing？factor 7P (Product, Price, Place, Promotion,？People, Process, Physical Building) to patient？satisfaction of inpatient patient hospital？Muhammadiyah Ahmad Dahlan Kediri City.？Journal for Quality in Public Health 2018:1(2):50-57. 

30. Yaghoubian, S., Jahani, M. A., YazdaniCharati, J., & Mahmoudi, G. The role of marketing mix (the 7 Ps) in patients' attitudes to？Iranian hospitals based on their kind of ownership (case study in Iran). International journal？of healthcare management 2018;1-5. 

31. Abedini, E., Abedi, G., Barzegari, H., Foladi,？S., & Ganjali, A. The role of mixed marketing？elements (7Ps) in patients' tendency to the public？and private hospitals from the perspective of？patients and nurses. Afinidad 2014; 80(565):47-53. 

32. Yaghubian, S., Mahmoudi, G., & Tiji, M. J.？Effect of marketing mix (7 Ps) on patients' tendency to University and social security hospitals？in Mazandaran. Biosci Biotechnol Res Commun？2016; 9(4): 776-782. 

33. Yoo HS, Choi HJ, Yi SC, Cho HJ, Kim K, Ji JH,？Bang KH, Kim WJ. Influence of Patient's？Satisfaction to Marketing Mix on Trust and？Relationship Commitment. Korea Society of？Health Service Management 2013;7(3): 137-147. 

34. Chana, P., Siripipatthanakul, S., Nurittamont,？W., Phayaphrom, B. Effect of the service marketing mix (7Ps) on patient satisfaction for clinic？services in Thailand. International Journal of？Business, Marketing and Communication 2021; 1(2): 1-12. 

35. Siripipatthanakul, S., & Chana, P. Service marketing mix (7Ps) and patient satisfaction in？clinics: A review article. International of Trend？in Scientific Research and Development 2021; 5？(5): 842-850. 

36. Yoo HS, Choi HJ, Yi SC, Cho HJ, Kim K, Ji JH,？Bang KH, Kim WJ. Influence of Patient's？Satisfaction to Marketing Mix on Trust and？Relationship Commitment. Korea Society of？Health Service Management 2013; 7(3): 137-147 

37. Djawoto, D. Soekotjo, H. Effect of service marketing mix on hospital selection mediated with？brand image on hospital's outpatients.？International Journal of Economics, Business？and Accounting Research (IJEBAR) 2020;4(4):1207-1214. 

38. Lee HY, Jung K. Hospital marketing strategies？in competitive era: positioning and patient satisfaction strategies. Korean J Health Policy Adm？1995; 5(2): 127-154. 

39. Kim W, Kim JM, Shin, J, Kim TH, Lee SG.？Analysis of research trends in healthcare service？marketing. Korea Journal of Hospital Management 2019; 24(1): 21-35. 

40. Park SH, Lee WK. Task Assignment and？Assessment based on Hierarchical Knowledge？Structure as a Reference Model. Journal of？Information Technology and Architecture 2011;？8(4): 395-401. 

41. Park JH. Improvement measures for marketing？based on agricultural management. Yonsei？Business Review 1963; 1(1), 1-8. 

42. Lee JH. Changes in marketing approaches.？Yonsei Business Review 1963; 1(1): 55-65. 

43. Joo WH, American Marketing and Our Path,？Journal of the Korean Ceramic Society 1967;？4(1): 71-72. 

44. Cho GS, Seo SM, Lee YW, Cho HC, Hwang CG,？Lim JW, Case study on Marketing Frontier？Award winning companies, Marketing Research？1993; 8(1):145-190. 

45. Kim SY. A case study on the advancement of？medical tourism in Korea. Korean Consumption？Culture Association 2011; 14(4):55-76. 

46. Jang W, Kim KA, Lee KH. Success Factors and？Marketing Strategies of Bumrungrad Hospital.？The Korean Journal of Health Service？Management 2011; 5(2): 209-226. 

    원문보기 상세보기

47. Choi HH, Kim YM, Lee BJ. A study on MPR？Strategy of Medical Tourism Business - Focused？on Case Analysis of 「Bumrungrad International？Hospital」 in Thailand and 「Wooridul Hospital」？in Korea -. Asia pacific journal of business review 2014; 8(1):33-42, 

    

48. Sheridan, DR. The health care industry in the？marketplace: implications for nursing. JONA:？The Journal of Nursing Administration 1983;？13(9): 36-43 

    상세보기