최소 단어 이상 선택하여야 합니다.
최대 10 단어까지만 선택 가능합니다.
다음과 같은 기능을 한번의 로그인으로 사용 할 수 있습니다.
NTIS 바로가기Journal of the convergence on culture technology : JCCT = 문화기술의 융합, v.9 no.1, 2023년, pp.595 - 603
유현중 (한남대학교 정치언론학과) , 정현주 (가톨릭관동대학교 광고홍보학과) , 김운한 (선문대학교 미디어커뮤니케이션학과)
Recently, many public institutions have been conducting promotional activities using digital platforms. Communication methods using digital platforms have a very important meaning in that they can create new values that did not exist before by connecting and sharing information with various users. T...
Boyd, D., & Ellison, N.. Social Network Sites:?Definition, History, and Scholarship. Journal of?Computer-Mediated Communication, 13, pp210-230,?2008. http://dx.doi.org/10.1111/j.1083-6101.2007.00393.x
Song Heejun, Cho Heejung, Social Media and?Government PR, History of British Culture. 2013.
Sung-Ho Park, A Study on the Information and?Communication Policy in the era of Smart media?and its Policy PR Direction, Journal of Digital?Convergence Vol. 10, no. 1, 155-164. 2012. http://www.earticle.net/Article/A174922
Shin Ho-chang and Yoon Hee-joong. A Study?on the Role and Specialization of Korean PR?practitioners. Korean Journal of Journalism, 27:?pp283-308, 1992.
Yoo, Jae Woong, Government PR, Communication?Books, 2010.
Chisung Park, Sung-Jun Myung, A Study of the?Policy PR Network Model: An Interdisciplinary?Approach of Policy Science, Public Relations,?and Network Theory, Administrative Papers'?General, Vol 45, No 3, pp207-231, 2000.
Shin Ho chang, Lee Du won, Jo Sung Eun,?Policy PR, Communications Books, 2011.
A Schneider, H Ingram, The Behavioral Assump?tions of Policy Tools, The journal of politics,?Vol 52, No 2, pp510-529. 1990, http://www.jstor.org/stable/2131904
Christoper Hood, Can We? Administrative Limits?Revisited, The American Society for Public?Administration, Vol. 70, No. 4, pp527-534. 1990.
James E. Grunig, Todd Hunt, Managing Public?Relations, Theories of Publics and Communication?Behavior 1984.
Yoo Jae-woong, Jin Young Ju, Comparative?Analysis of the Effects of Social Welfare and?Environmental Protection Themes in Corporate?Social Responsibility (CSR) Activities on Company?Reputation and Perceived Social Connectedness,?Korean Academic Society For Public Relations,?vol. 14, no.1, pp 185-216, 2010. 10.15814/jpr.2010.14.1.185
David Landsbergen, Electronic Journal of e-Government Volume 8 Issue 2, pp135-147, 2010.
Johannes I. M. Halman,Adrian P. Hofer,WimVan Vuuren, Platform-Driven Development of?Product Families: Linking Theory with Practice,?Journal of product innovation menagement,?Volume 20, Issue2, 06. February, pp.149-162,?2003, https://doi.org/10.1111/1540-5885.2002007
Nicholas Economides, Evangelos Katsamakas,?Two-Sided Competition of Proprietary vs. Open?Source Technology Platforms and the Impli?cations for the Software Industry, Management?Science, Vol. 52, No. 7, July, pp.1057-1071,?2006. doi 10.1287/mnsc.1060.0549
Gawer, A. and Cusumano, M.A. How Companies?Become Platform Leaders. MIT Sloan Management?Review, 49, pp28-35, 2008..
*원문 PDF 파일 및 링크정보가 존재하지 않을 경우 KISTI DDS 시스템에서 제공하는 원문복사서비스를 사용할 수 있습니다.
오픈액세스 학술지에 출판된 논문
※ AI-Helper는 부적절한 답변을 할 수 있습니다.