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NTIS 바로가기Journal of the convergence on culture technology : JCCT = 문화기술의 융합, v.9 no.1, 2023년, pp.361 - 372
이민경 (수원여자대학교 패션마케팅과) , 김현주 (수원여자대학교 패션마케팅과)
In this study, three luxury fashion start-up platforms, Balaan, Trenbe, and Must-it, were selected as research subjects. The purpose of this study is to compare and analyze the marketing mix strategies of each of the three online sites. The results of our study are as follows. First of all, the prod...
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