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NTIS 바로가기Journal of the Korean Applied Science and Technology = 한국응용과학기술학회지, v.40 no.2, 2023년, pp.210 - 222
이선주 (건국대학교 글로컬캠퍼스 뷰티화장품학과) , 정윤희 (건국대학교 글로컬캠퍼스 경영학과)
This study conducted a comparative study using Korean and Chinese consumer data to confirm the impact of K-beauty brand's CSR motivation on CSR authenticity and brand trust, and the effect of CSR authenticity and brand trust on brand support. Of the collected data, 392 copies were used for verificat...
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