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NTIS 바로가기서비스연구 = Journal of service research and studies, v.13 no.2, 2023년, pp.1 - 23
(중국 Sangfor Technologies) , (미국 플로리다 걸프 코스트 대학) , 박광태 (고려대학교 경영대학)
In this study, we try to discover some success factors, for the entire value chain of the O2O food delivery industry in China, from ordering to delivery. We study the influence of three aspects of the value chain, namely, (1) the mobile platform, (2) the restaurant and food and (3) the delivery serv...
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