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NTIS 바로가기정보화 정책 = Informatization policy, v.30 no.2, 2023년, pp.68 - 85
박재형 (Business Analytics, Ajou University) , 이한솔 (Research Professor at Business Administration, Ajou University) , 강주영 (Dean of Business School, Ajou University)
In this study, we collected data from live commerce streaming. Streamimg data were then categorized based on the degree of chatting activation, with the distribution of text responses generated by consumers analyzed. From a total of 2,282 streaming data on NAVER Shopping Live -which has the largest ...
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