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쇼핑플랫폼 속성 평가가 플랫폼 신뢰와 재이용의도에 미치는 영향 - 종합쇼핑플랫폼 vs. 패션쇼핑플랫폼 -
Effect of shopping platform attribute evaluations on platform trust and reuse intention - General shopping platforms vs. fashion shopping platforms - 원문보기

The Research Journal of the Costume Culture = 복식문화연구, v.31 no.3, 2023년, pp.310 - 329  

김승연 (계명대학교 일반대학원 패션비즈니스학과) ,  여은아 (계명대학교 패션마케팅학과)

Abstract ▼ AI-Helper 아이콘AI-Helper

To compete with the growth of fashion shopping platforms in the online fashion market, general shopping platforms have begun to expand their product categories to include fashion items. This research examines the characteristics that influence consumers' trust in each of these platforms and their in...

주제어

#쇼핑플랫폼   #신뢰   #재이용의도  

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