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NTIS 바로가기한국산업정보학회논문지 = Journal of the Korea Industrial Information Systems Research, v.27 no.4, 2022년, pp.47 - 64
이정정 (경성대학교 미디어영상디자인학과) , 배승주 (경성대학교 미디어콘텐츠학과) , 이상호 (경성대학교 미디어콘텐츠학과)
This study attempted to identify the effect of personal innovation, perceived ease of use and perceived usefulness on the intention to use for users of OTT service platform Netflix, and finally affects flow and addiction. According to the research results, personal innovation has a positive impact o...
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