참고문헌 (15)

1. Shin HH, Kim KR. The differences in motivation and usage according to morphological evolution of SNS-focusing on university students' use？Of Facebook and Instagram-. J Digit Converg 2017;15(6):155-64. https://doi.org/10.14400/JDC.2017.15.6.155 

   원문보기 상세보기

2. Alhabash S, Mengyan M. A tale of four platforms: motivations and uses of Facebook, Twitter, Instagram, and Snapchat among college？students? Soc Media Soc 2017;3(1):1-13. https://doi.org/10.1177/2056305117691544 

   상세보기

3. Meta. Meta Reports Third Quarter 2022 Results [Internet]. Meta; Meta Investor Relations[cited 2023 May 03]. Available from: https://investor.fb.com/investor-news/press-release-details/2022/Meta-Reports-Third-Quarter-2022-Results/default.aspx. 

4. Mobileindex. SNS app trend report [Internet]. Insight Report[cited 2023 May 03]. Available from: https://www.mobileindex.com/insight-report?pid233. 

5. So HE, Cha MK. A study on the public relations of university libraries using Instagram. Journal of the Korean BIBLIA Society for library and？Information Science 2021;32(3):67-91.https://doi.org/10.14699/KBIBLIA.2021.32.3.067 

   원문보기 상세보기

6. Choi JY, Cheong YJ. The study on the strategies of beauty influencer marketing: Mass media vs. social media. The Korean Journal Advertising？2017;28(4):47-72. https://doi.org/10.14377/KJA.2017.5.31.3 

   상세보기

7. Lee HJ, Kim YH. A study on the advertising effect according to the level of awareness on influencers and the type of advertisement: focusing？On YouTube. Thee-Business Studies 2022;23(6):115-29. 

8. Park YB, Lee YJ, Cho HJ, Kim ES. How perceived interactivity between Instagram micro-influencers and their followers impacts the effects？of sponsorship disclosure: mediating role of perceived authenticity and identification. The Korean Journal of Consumer and Advertising？Psychology 2020;21(4):603-31.https://doi.org/10.21074/kjlcap.2020.21.4.603 

   

9. Cho YJ, Shin JK. A study on the differential advertising effect of influencer types. Korean Business Education Review 2022;37(5):43-63. http://dx.doi.org/10.23839/kabe.2022.37.5.43 

   상세보기

10. Kim YJ, Kim HS, Jung JI, Kwon SY, Jeong YK. A study on the operation status and improvements of the libraries' Instagram. JKLISS？2021;52(2):401-28.https://doi.org/10.16981/kliss.52.2.202106.401 

    원문보기 상세보기

11. Sung MJ, Cho JS. The analysis of students' media usage in the university selection process: an integrated communication perspective. The？Korean Journal of Advertising and Public Relations 2007;9(2):207-43. 

12. Virtanen H, Bjork P, Sjostrom E. Follow for follow: marketing of a start-up company on Instagram. Journal of Small Business and Enterprise？Development2017;24(3):468-84. 

13. Roh HS, Lee YK, Lee SH. An experimental study on the effects of SNS advertising attributes on advertising attitude and purchase intention？according to SNS follower intimacy. JPR 2021;39(1):87-98. https://doi.org/10.36345/kacst.2021.39.1.011 

    

14. Lee ES, Kim MK. The effects of characteristics of social media influencers on brand attitude and purchase intention: the mediating role of？para-social relationship. The Korean Journal of Advertising and Public Relations 2021;23(4):333-58. 

    상세보기

15. Lee BM. Application and utilization of social network resource: concentrated on changes of spatial meaning. Journal of the Economic？Geographical Society of Korea 2013;16(1):50-70. 

저자의 다른 논문 :

정윤숙 (8)