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소비자들의 온라인 플랫폼 의류제품 구매실태 조사 - 10대~50대 남녀의 인구통계학적 특성을 중심으로 -
A survey on consumers' purchase status of clothing products via online platforms - Focusing on the demographic characteristics of men and women in their 10s to 50s - 원문보기

The Research Journal of the Costume Culture = 복식문화연구, v.31 no.5, 2023년, pp.669 - 691  

박영희 (경남대학교 의류산업학과)

Abstract AI-Helper 아이콘AI-Helper

This study aims to analyze the variations in online clothing purchasing patterns based on demographic attributes and purchasing behavior. The survey subjects comprised individuals in their 10s to 50s who had prior experience with online shopping. The survey was conducted in Gyungnam from May to June...

주제어

참고문헌 (60)

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