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NTIS 바로가기사물인터넷융복합논문지 = Journal of internet of things and convergence, v.9 no.5, 2023년, pp.79 - 93
장옥 (동명대학교 패션디자인학과) , 이영숙 (동명대학교 패션디자인학과) , 이지은 (동명대학교 복지경영학과)
With the interest in the Internet of Things and the rapid development of e-commerce, the emergence of new service O2O service experience stores is increasing. In the study, the characteristics of the online and offline combined service model O2O service were identified. The marketing model of China'...
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