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Human ecology research : HER, v.61 no.4, 2023년, pp.647 - 661
오수현 (연세대학교 의류환경학과) , 정규진 (연세대학교 의류환경학과) , 고애란 (연세대학교 의류환경학과)
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This study explored the relationship between Generation MZ female consumers' participation in sports activity, consumption of body-exposing sportswear, body-esteem, and appearance management behavior. In-depth interviews were conducted with twenty Generation MZ female consumers who regularly partici...
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