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[국내논문] 기술수용모델의 확장을 통한 ChatGPT 이용의도 영향요인 탐색연구
A Study on the Influence Factors of ChatGPT Intention to Use by Extended Technology Acceptance Model 원문보기

한국전자통신학회 논문지 = The Journal of the Korea Institute of Electronic Communication Sciences, v.19 no.2, 2024년, pp.371 - 382  

문수지 (대진대학교 문예콘텐츠창작학과)

초록
AI-Helper 아이콘AI-Helper

본 연구는 성인남녀를 대상으로 ChatGPT 이용의도에 영향을 미치는 요인을 탐색하였다. 가설을 중심으로 결과를 요약, 제시하면 다음과 같다. 첫째, 인지된 용이성은 인지된 유용성에 정적 영향을 미친 것으로 나타났다. 둘째, 정보 신뢰성은 인지된 유용성에 유의한 영향을 미치지 못하였다. 셋째, 정보제공 신속성은 인지된 유용성에 정적 영향을 미친 것으로 나타났다. 넷째, 인지된 용이성은 이용자 만족에 정적 영향을 미치는 것으로 나타났다. 다섯째, 인지된 유용성은 이용자 만족에 정적 영향을 미치는 것으로 나타났다. 여섯째, 정보 신뢰성은 이용자 만족에 유의한 영향을 미치지 못하였다. 일곱째, 정보제공 신속성은 이용자 만족에 정적 영향을 미친 것으로 나타났다. 여덟째, 이용자 만족은 이용의도에 정적 영향을 미친 것으로 나타났다.

Abstract ▼ AI-Helper 아이콘AI-Helper

This study explored the factors affecting the intention to use ChatGPT for adult men and women. The results are summarized and presented based on the hypothesis as follows. First, perceived ease of use had a positive effect on perceived usefulness. Second, information reliability did not have a sign...

Keyword

#챗지피티   #정보 신뢰성   #정보 제공 신속성   #이용자 만족   #이용 의도  

표/그림 (6)

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