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Journal of global marketing, v.14 no.1/2, 2000년, pp.7 - 35
Deshpande, Rohit (Harvard Business School, Boston, MA, USA) , Farley, John U. (China-Europe International Business School, Shanghai, China,Amos Tuck School, Dartmouth College, Hanover, NH, USA)
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To help us develop an understanding of successful Chinese companies as they emerge into a more market-oriented economic environment, a sample of senior managers in 100 Shanghai-based companies were asked to profile their own values and to evaluate their companies in terms of innovation, market orie...
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