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Coffee Roasters’ Sustainable Sourcing Decisions and Use of the Direct Trade Label 원문보기

Sustainability, v.11 no.19, 2019년, pp.5437 -   

Gerard, Andrew (Department of Community Sustainability, Michigan State University, East Lansing, MI 48824, USA) ,  Lopez, Maria Claudia (Department of Community Sustainability, Michigan State University, East Lansing, MI 48824, USA) ,  McCright, Aaron M. (Department of Sociology, Michigan State University, East Lansing, MI 48824, USA)

Abstract AI-Helper 아이콘AI-Helper

This paper analyzes motivations for coffee roasters to source directly from farmers and how roasters decide whether to use the Direct Trade sustainability label. Direct Trade is an uncertified label connoting an approach wherein roasters negotiate coffee price and quality with farmers without interm...

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