참고문헌 (119)

1. Alley R. L. & Alley T. R. ( 1998 ). The influence of physical state and color on perceived sweetness . Journal of Psychology: Interdisciplinary and Applied , , 561 ？ 568 . 10.1080/00223989809599289 9729847 

   상세보기

2. Baeyens F. , Eelen P. , Van den Bergh O. & Crombez G. ( 1990 ). Flavor-flavor and color-flavor conditioning in humans . Learning and Motivation , , 434 ？ 455 . 

3. Barnett A. , Juravle G. & Spence C. ( 2017 ). Assessing the impact of finings on the perception of beer . Beverages , , 26 . 

4. Belitz H. D. ( 1985 ). Bitter compounds: Occurrence and structure-activity relationships . Food Reviews International , , 271 ？ 354 . 

5. Blank D. M. & Mattes R. D. ( 1990 ). Sugar and spice: Similarities and sensory attributes . Nursing Question , , 290 ？ 293 . 

6. Borges J. L. & Bioy-Casares A. ( 1993 ). An abstract art In Golden L. ( Ed. ) , A literary feast (pp. 70 ？ 73 ). New York, NY : The Atlantic Monthly Press . 

7. Brunetti R. , Indraccolo A. , Del Gatto C. , Spence C. & Santangelo V. ( 2018 ). Are crossmodal correspondences absolute or relative? Sequential effects on speeded classification . Attention, Perception, & Psychophysics , , 527 ？ 534 . 10.3758/s13414-017-1445-z 

   상세보기

8. Calvo C. , Salvador A. & Fiszman S. ( 2001 ). Influence of color intensity on the perception of color and sweetness in various fruit-flavored yoghurts . European Food Research and Technology , , 99 ？ 103 . 

9. Chan K. Q. , Tong E. M. W. , Tan D. H. & Koh A. H. Q. ( 2013 ). What do love and jealousy taste like? Emotion , , 1142 ？ 1149 . 24040883 

10. Chan M. M. & Kane-Martinelli C. ( 1997 ). The effect of color on perceived flavor intensity and acceptance of foods by young adults and elderly adults . Journal of the American Dietetic Association , , 657 ？ 659 . 9183329 

11. Clydesdale F. M. ( 1993 ). Color as a factor in food choice . Critical Reviews in Food Science and Nutrition , , 83 ？ 101 . 8424857 

12. Crisinel A.-S. , Cosser S. , King S. , Jones R. , Petrie J. & Spence C. ( 2012 ). A bittersweet symphony: Systematically modulating the taste of food by changing the sonic properties of the soundtrack playing in the background . Food Quality and Preference , , 201 ？ 204 . 

13. Deroy O. , Crisinel A.-S. & Spence C. ( 2013 ). Crossmodal correspondences between odors and contingent features: Odors, musical notes, and geometrical shapes . Psychonomic Bulletin & Review , , 878 ？ 896 . 23463615 

14. Deroy O. & Spence C. ( 2013 ). Weakening the case for “weak synaesthesia”: Why crossmodal correspondences are not synaesthetic . Psychonomic Bulletin & Review , , 643 ？ 664 . 23413012 

15. DuBose C. N. , Cardello A. V. & Maller O. ( 1980 ). Effects of colorants and flavorants on identification, perceived flavor intensity, and hedonic quality of fruit-flavored beverages and cake . Journal of Food Science , , 1393 ？ 1399 . 

16. Duncker K. ( 1939 ). The influence of past experience upon perceptual properties . American Journal of Psychology , , 255 ？ 265 . 

17. Favre J.-P. & November A. ( 1979 ). Color and communication . Zurich, Switzerland : ABC-Verlag . 

18. Fernandez M. & Bahrick L. E. ( 1994 ). Infants’ sensitivity to arbitrary object-odor pairings . Infant Behavior and Development , , 471 ？ 474 . 

19. Foroni F. , Pergola G. & Rumiati R. I. ( 2016 ). Food color is in the eye of the beholder: The role of human trichromatic vision in food evaluation . Scientific Reports , , 1 ？ 6 . 10.1038/srep37034 28442746 

    상세보기

20. Garber L. L. Jr. , Hyatt E. M. & Starr R. G. Jr. ( 2001 ). Placing food color experimentation into a valid consumer context . Journal of Food Products Marketing , , 3 ？ 24 . 

21. Garber L. L. Jr. , Hyatt E. M. & Starr R. G. Jr. ( 2003 ). Reply to commentaries on: “Placing food color experimentation into a valid consumer context” . Food Quality and Preference , , 41 ？ 43 . 

22. Gardner H. ( 1974 ). Metaphors and modalities: How children project polar adjectives onto diverse domains . Child Development , , 84 ？ 91 . 

23. Gilbert A. N. , Fridlund A. J. & Lucchina L. A. ( 2016 ). The color of emotion: A metric for implicit color associations . Food Quality & Preference , , 203 ？ 210 . 

24. Gilbert A. N. , Martin R. & Kemp S. E. ( 1996 ). Cross-modal correspondence between vision and olfaction: The color of smells . American Journal of Psychology , , 335 ？ 351 . 8837406 

25. Hall L. , Johansson P. , Tarning B. , Sikstrom S. & Deutgen T. ( 2010 ). Magic at the marketplace: Choice blindness for the taste of jam and the smell of tea . Cognition , , 54 ？ 61 . 10.1016/j.cognition.2010.06.010 

    상세보기

26. Heller E. ( 1999 ). Wie Farben wirken. Farbpsychologie, Farbsymbolik, kreative Farbgestaltung [How color works. Color psychology, color symbolism, working creatively with color] Reinbek bei Hamburg, Germany : Rowohlt Taschenbuch Verlag . 

27. Helmholtz H. ( 1878 /1971). Treatise on physiological optics ( Vol. II ). New York, NY : Dover Publications . 

28. Hidaka S. & Shimoda K. ( 2014 ). Investigation of the effects of color on judgments of sweetness using a taste adaptation method . Multisensory Research , , 189 ？ 205 . 25577902 

29. Higgins M. J. & Hayes J. E. ( 2019 ). Learned color taste associations in a repeated brief exposure paradigm . Food Quality and Preference , , 354 ？ 365 . 

30. Hochenberger R. & Ohla K. ( in press ). A bittersweet symphony: Evidence for taste-sound correspondences without effects on taste quality-specific perception . Journal of Neuroscience Research . 10.1002/jnr.24308 

    상세보기

31. Hovland C. , Harvey O. & Sherif M. ( 1957 ). Assimilation and contrast effects in reactions to communication and attitude change . Journal of Abnormal & Social Psychology , , 244 ？ 252 . 

32. Jacquot M. , Velasco C. , Spence C. & Maric Y. ( 2016 ). On the colors of odors . Chemosensory Perception , , 79 ？ 93 . 

33. Johnson J. & Clydesdale F. M. ( 1982 ). Perceived sweetness and redness in colored sucrose solutions . Journal of Food Science , , 747 ？ 752 . 

34. Jones F. N. , Roberts K. & Holman E. W. ( 1978 ). Similarity judgments and recognition memory for some common spices . Perception & Psychophysics , , 2 ？ 6 . 693237 

35. Karp E. M. & Karp H. B. ( 2001 ). Color associations of male and female fourth-grade school children . The Journal of Psychology , , 383 ？ 388 . 

36. Kemp S. E. & Gilbert A. N. ( 1997 ). Odor intensity and color lightness are correlated sensory dimensions . American Journal of Psychology , , 35 ？ 46 . 9100340 

37. Koch C. & Koch E. C. ( 2003 ). Preconceptions of taste based on color . Journal of Psychology: Interdisciplinary and Applied , , 233 ？ 242 . 10.1080/00223980309600611 12795546 

    상세보기

38. Koza B. J. , Cilmi A. , Dolese M. & Zellner D. A. ( 2005 ). Color enhances orthonasal olfactory intensity and reduces retronasal olfactory intensity . Chemical Senses , , 643 ？ 649 . 16141290 

39. Kuhn S. & Gallinat J. ( 2013 ). Does taste matter? How anticipation of cola brands influences gustatory processing in the brain . PLoS One , , e61569 10.1371/journal.pone.0061569 23637857 

    상세보기

40. Lavin J. G. & Lawless H. T. ( 1998 ). Effects of color and odor on judgments of sweetness among children and adults . Food Quality and Preference , , 283 ？ 289 . 

41. Levitan C. A. , Ren J. , Woods A. T. , Boesveldt S. , Chan J. S. , McKenzie K. J. , … van den Bosch K. J. ( 2014 ). Cross-cultural color-odor associations . PLoS One , , e101651 . 25007343 

42. Ludwig V. U. & Simner J. ( 2013 ). What colour does that feel? Tactile-visual mapping and the development of cross-modality . Cortex , , 1089 ？ 1099 . 22622436 

43. Maga J. A. ( 1974 ). Influence of color on taste thresholds . Chemical Senses and Flavor , , 115 ？ 119 . 

44. Marks L. E. ( 1989 ). On cross-modal similarity: The perceptual structure of pitch, loudness, and brightness . Journal of Experimental Psychology: Human Perception and Performance , , 586 ？ 602 . 2527964 

45. Marks L. E. ( 1995 ). Intermodal similarity and cross-modality matching: Coding perceptual dimensions In Luce R. D. , Hoffman D. D. , D’Zmura M. , Iverson G. & Romney A. K. ( Eds. ) , Geometric representations of perceptual phenomena: Papers in honor of Tarow Indow on his 70th birthday (pp. 207 ？ 233 ). Hove, UK : Erlbaum . 

46. Masurovsky B. I. ( 1939 ). How to obtain the right food color . Food Industries , , 55 ？ 56 . 

47. McClure S. M. , Li J. , Tomlin D. , Cypert K. S. , Montague L. M. & Montague P. R. ( 2004 ). Neural correlates of behavioral preference for culturally familiar drinks . Neuron , , 379 ？ 387 . 

48. Melara R. D. ( 1989 ). Similarity relations among synesthetic stimuli and their attributes . Journal of Experimental Psychology: Human Perception & Performance , , 212 ？ 231 . 2525597 

49. Mesfin G. , Hussain N. , Covaci A. & Ghinea G. ( 2018 ). Inverse and transitivity of cross-modal correspondence in mulsemedia . IEEE International Conference on Multimedia & Expo Workshops (ICMEW 2018), 23？27 July 2018, San Diego, California, USA 

50. Moir H. C. ( 1936 ). Some observations on the appreciation of flavor in foodstuffs . Journal of the Society of Chemical Industry: Chemistry & Industry Review , , 145 ？ 148 . 

51. Murakoshi T. , Masuda T. , Utsumi K. , Tsubota K. & Wada Y. ( 2013 ). Glossiness and perishable food quality: Visual freshness judgment of fish eyes based on luminance distribution . PLoS One , , e58994 . 23536845 

52. Okajima K. & Spence C. ( 2011 ). Effects of visual food texture on taste perception . i-Perception , , 966 10.1068/ic966 

    

53. O’Mahony M. ( 1983 ). Gustatory responses to nongustatory stimuli . Perception , , 627 ？ 633 . 6676714 

54. Osterbauer R. A. , Matthews P. M. , Jenkinson M. , Beckmann C. F. , Hansen P. C. & Calvert G. A. ( 2005 ). Color of scents: Chromatic stimuli modulate odor responses in the human brain . Journal of Neurophysiology , , 3434 ？ 3441 . 10.1152/jn.00555.2004 15689393 

    상세보기

55. Palmer S. E. & Schloss K. B. ( 2010 ). An ecological valence theory of human color preference . Proceedings of the National Academy of Sciences of the United States of America , , 8877 ？ 8882 . 10.1073/pnas.0906172107 20421475 

    상세보기

56. Palmer S. E. , Schloss K. B. , Xu Z. & Prado-Leon L. R. ( 2013 ). Music-color associations are mediated by emotion . Proceedings of the National Academy of Sciences of the United States of America , , 8836 ？ 8841 . 10.1073/pnas.1212562110 23671106 

    상세보기

57. Parise C. V. ( 2016 ). Crossmodal correspondences: Standing issues and experimental guidelines . Multisensory Research , , 7 ？ 28 . 27311289 

58. Parise C. V. , Knorre K. & Ernst M. O. ( 2014 ). Natural auditory scene statistics shapes human spatial hearing . Proceedings of the National Academy of Sciences of the United States of America , , 6104 ？ 6108 . 10.1073/pnas.1322705111 24711409 

    상세보기

59. Parise C. V. & Spence C. ( 2013 ). Audiovisual crossmodal correspondences in the general population In Simner J. & Hubbard E. M. ( Eds. ) , The Oxford handbook of synesthesia (pp. 790 ？ 815 ). Oxford, UK : Oxford University Press . 

60. Peirce C. S. ( 1868 ). Some consequences of four incapacities . Journal of Speculative Psychology , , 140 ？ 157 . 

61. Piqueras-Fiszman B. & Spence C. ( 2015a ). Sensory expectations based on product-extrinsic food cues: An interdisciplinary review of the empirical evidence and theoretical accounts . Food Quality & Preference , , 165 ？ 179 . 

62. Piqueras-Fiszman B. & Spence C. ( 2015b ). Color correspondences in chemosensation: The case of food and drink . In Hirsch A. ( Ed. ), Nutrition and Chemosensation (pp. 139 ？ 158 ) . Boca Raton, FL : CRC Press . 

63. Posner M. I. , Nissen M. J. & Klein R. M. ( 1976 ). Visual dominance: An information-processing account of its origins and significance . Psychological Review , , 157 ？ 171 . 769017 

64. Proctor R. W. & Cho Y. S. ( 2006 ). Polarity correspondence: A general principle for performance of speeded binary classification tasks . Psychological Bulletin , , 416 ？ 442 . 16719568 

65. Reardon P. & Bushnell E. W. ( 1988 ). Infants’ sensitivity to arbitrary pairings of color and taste . Infant Behavior and Development , , 245 ？ 250 . 

66. Reinoso Carvalho F. , Moors P. , Wagemans J. & Spence C. ( 2017 ). The influence of color on the consumer’s experience of beer . Frontiers in Psychology , , 2205 10.3389/fpsyg.2017.02205 29312065 

    상세보기

67. Saluja S. & Stevenson R. J. ( 2018 ). Cross-modal associations between real tastes and colors . Chemical Senses , , 475 ？ 480 . 29868904 

68. Schietecat A. C. , Lakens D. , IJsselsteijn W. A. & de Kort Y. A. W. ( 2018 ). Predicting context-dependent cross-modal associations with dimension-specific polarity attributions part 1 ？ Brightness and aggression . Collabra: Psychology , , 14 . 

69. Schifferstein H. N. J. ( 2001 ). Effects of product beliefs on product perception and liking In Frewer L. , Risvik E. & Schifferstein H. ( Eds. ) , Food, people and society: A European perspective of consumers’ food choices (pp. 73 ？ 96 ). Berlin, Germany : Springer . 

70. Schifferstein H. N. J. & Tanudjaja I. ( 2004 ). Visualizing fragrances through colors: The mediating role of emotions . Perception , , 1249 ？ 1266 . 15693669 

71. Schloss K. B. & Heck I. A. ( 2017 ). Seasonal changes in color preferences are linked to variations in environmental colors: A longitudinal study of fall . i-Perception , , 6 10.1177/2041669517742177 

    상세보기

72. Shankar M. U. , Levitan C. A. , Prescott J. & Spence C. ( 2009 ). The influence of color and label information on flavor perception . Chemosensory Perception , , 53 ？ 58 . 

73. Shankar M. U. , Levitan C. & Spence C. ( 2010 ). Grape expectations: The role of cognitive influences in color-flavor interactions . Consciousness & Cognition , , 380 ？ 390 . 19828330 

74. Shankar M. , Simons C. , Levitan C. , Shiv B. , McClure S. & Spence C. ( 2010 ). An expectations-based approach to explaining the crossmodal influence of color on odor identification: The influence of temporal and spatial factors . Journal of Sensory Studies , , 791 ？ 803 . 

75. Shankar M. , Simons C. , Shiv B. , Levitan C. , McClure S. & Spence C. ( 2010 ). An expectations-based approach to explaining the influence of color on odor identification: The influence of degree of discrepancy . Attention, Perception, & Psychophysics , , 1981 ？ 1993 . 

76. Shankar M. , Simons C. , Shiv B. , McClure S. & Spence C. ( 2010 ). An expectation-based approach to explaining the crossmodal influence of color on odor identification: The influence of expertise . Chemosensory Perception , , 167 ？ 173 . 

77. Shermer D. Z. & Levitan C. A. ( 2014 ). Red hot: The crossmodal effect of color intensity on piquancy . Multisensory Research , , 207 ？ 223 . 25577903 

78. Simner J. , Cuskley C. & Kirby S. ( 2010 ). What sound does that taste? Cross-modal mapping across gustation and audition . Perception , , 553 ？ 569 . 20515002 

79. Skrandies W. & Reuther N. ( 2008 ). Match and mismatch of taste, odor, and color is reflected by electrical activity in the human brain . Journal of Psychophysiology , , 175 ？ 184 . 

80. Spence C. ( 2010 ). The color of wine ？ part 2 . The World of Fine Wine , , 112 ？ 119 . 

81. Spence C. ( 2011 ). Crossmodal correspondences: A tutorial review . Attention, Perception, & Psychophysics , , 971 ？ 995 . 

82. Spence C. ( 2015 ). On the psychological impact of food color . Flavor , , 21 . 

83. Spence C. ( 2016a ). The crucial role of color in the perception of beverages In Wilson T. & Temple N. ( Eds. ) , Beverage impacts on nutrition and health (pp. 305 ？ 316 ). Totowa, NJ : Humana Press . 

84. Spence C. ( 2016b ). The neuroscience of flavor . In Piqueras-Fiszman B. & Spence C. ( Eds. ). Multisensory flavor perception: From fundamental neuroscience through to the marketplace , (pp. 235 ？ 248 ). Oxford, UK : Elsevier . 

85. Spence C. ( 2016c ). Multisensory packaging design: Color, shape, texture, sound, and smell . In Burgess P. ( Ed. ) Integrating the packaging and product experience: A road-map to consumer satisfaction (pp. 1 ？ 22 ). Oxford, UK : Elsevier . 

86. Spence C. ( 2018a ). What is so unappealing about blue food and drink? International Journal of Gastronomy & Food Science , , 1 ？ 8 . 10.1016/j.ijgfs.2018.08.001 

    상세보기

87. Spence C. ( 2018b ). Background color & its impact on food perception & behaviour . Food Quality & Preference , , 156 ？ 166 . 

88. Spence C. ( 2018c ). What exactly do consumers see in clear drinks? In LS:N Global . July 17th. Retrieved from https://www.lsnglobal.com/opinion/article/22436/what-exactly-do-consumers-see-in-clear-drinks 

89. Spence C. ( 2018d ). Crossmodal contributions to the perception of piquancy/spiciness . Journal of Sensory Studies , , e12476 . 

90. Spence C. & Deroy O. ( 2013 ). Tasting shapes: A review of four hypotheses . Theoria et Historia Scientiarum , , 207 ？ 238 . 

91. Spence C. , Levitan C. , Shankar M. U. & Zampini M. ( 2010 ). Does food color influence taste and flavor perception in humans? Chemosensory Perception , , 68 ？ 84 . 

92. Spence C. , Okajima K. , Cheok A. D. , Petit O. & Michel C. ( 2016 ). Eating with our eyes: From visual hunger to digital satiation . Brain & Cognition , , 53 ？ 63 . 10.1016/j.bandc.2015.08.006 26432045 

    상세보기

93. Spence C. , Shore D. I. & Klein R. M. ( 2001 ). Multimodal prior entry . Journal of Experimental Psychology: General , , 799 ？ 832 . 11757881 

94. Spence C. , Smith B. & Auvray M. ( 2015 ). Confusing tastes and flavors In Stokes D. , Matthen M. & Biggs S. ( Eds. ) , Perception and its modalities (pp. 247 ？ 274 ). Oxford, UK : Oxford University Press . 

95. Spence C. & Velasco C. ( 2018 ). On the multiple effects of packaging color on consumer behaviour and product experience in the “food and beverage” and “home and personal care” categories . Food Quality & Preference , , 226 ？ 237 . 

96. Spence C. , Velasco C. & Knoeferle K. ( 2014 ). A large sample study on the influence of the multisensory environment on the wine drinking experience . Flavor , , 8 . 

97. Spence C. , Wan X. , Woods A. , Velasco C. , Deng J. , Youssef J. & Deroy O. ( 2015 ). On tasty colors and colorful tastes? Assessing, explaining, and utilizing crossmodal correspondences between colors and basic tastes . Flavor , , 23 . 

98. Stevens S. S. ( 1957 ). On the psychophysical law . Psychological Review , , 153 ？ 181 . 13441853 

99. Stevenson R. J. & Boakes R. A. ( 2004 ). Sweet and sour smells: Learned synaesthesia between the senses of taste and smell In Calvert G. A. , Spence C. & Stein B. E. ( Eds. ) , The handbook of multisensory processing (pp. 69 ？ 83 ). Cambridge, MA : MIT Press . 

100. Stevenson R. J. , Boakes R. A. & Wilson J. P. ( 2000 ). Resistance to extinction of conditioned odor perceptions: Evaluative conditioning is not unique . Journal of Experimental Psychology: Learning, Memory, and Cognition , , 423 ？ 440 . 

101. Stewart J. ( 2011 ). Cooking up color . Gastronomica , , 53 ？ 59 . 21591311 

102. Stillman J. ( 1993 ). Color influences flavor identification in fruit-flavored beverages . Journal of Food Science , , 810 ？ 812 . 

103. Tastecolors ( 2015 ). Colora . Retrieved from http://www.colora.be/nl-BE/Collecties/Tastecolors on 28/02/2015 

104. Taylor C. , Clifford A. & Franklin A. ( 2013 ). Color preferences are not universal . Journal of Experimental Psychology: General , , 1015 ？ 1027 . 10.1037/a0030273 23148465 

     상세보기

105. Tomasik-Krotki J. & Strojny J. ( 2008 ). Scaling of sensory impressions . Journal of Sensory Studies , , 251 ？ 266 . 

106. Velasco C. , Michel C. , Youssef J. , Gamez X. , Cheok A. D. & Spence C. ( 2016 ). Color-taste correspondences: Designing food experiences to meet expectations or to surprise . International Journal of Food Design , , 83 ？ 102 . 

107. Velasco C. , Woods A. , Deroy O. & Spence C. ( 2015 ). Hedonic mediation of the crossmodal correspondence between taste and shape . Food Quality & Preference , , 151 ？ 158 . 

108. Walker-Andrews A. ( 1994 ). Taxonomy for intermodal relations In Lewkowicz D. J. & Lickliter R. ( Eds. ) , The development of intersensory perception: Comparative perspectives (pp. 39 ？ 56 ). Hillsdale, NJ : Erlbaum . 

109. Walsh L. M. , Toma R. B. , Tuveson R. V. & Sondhi L. ( 1990 ). Color preference and food choice among children . Journal of Psychology , , 645 ？ 653 . 2292777 

110. Wan X. , Woods A. T. , van den Bosch J. , McKenzie K. J. , Velasco C. & Spence C. ( 2014 ). Cross-cultural differences in crossmodal correspondences between tastes and visual features . Frontiers in Psychology: Cognition , , 1365 . 

111. Wan X. , Zhou X. , Mu B. , Du D. , Velasco C. , Michel C. & Spence C. ( 2014 ). Crossmodal expectations of tea color based on its flavor . Journal of Sensory Studies , , 285 ？ 293 . 

112. Wang Q. (J.) & Spence C. ( 2017 ). Assessing the role of emotional associations in mediating crossmodal correspondences between classical music and wine . Beverages , , 1 . 

113. Wang Q. (J.) , Wang S. & Spence C. ( 2016 ). “Turn up the taste”: Assessing the role of taste intensity and emotion in mediating crossmodal correspondences between basic tastes and pitch . Chemical Senses , , 345 ？ 356 . 26873934 

114. Wardle S. G. , Mitchell C. J. & Lovibond P. F. ( 2007 ). Flavor evaluative conditioning and contingency awareness . Learning & Behavior , , 233 ？ 241 . 18047221 

115. Woods A. T. , Marmolejo-Ramos F. , Velasco C. & Spence C. ( 2016 ). Using single colors and color pairs to communicate basic tastes II; foreground-background color combinations . i-Perception , , 5 . 

116. Woods A. T. & Spence C. ( 2016 ). Using single colors and color pairs to communicate basic tastes . i-Perception , , 4 . 

117. Zampini M. , Sanabria D. , Phillips N. & Spence C. ( 2007 ). The multisensory perception of flavor: Assessing the influence of color cues on flavor discrimination responses . Food Quality & Preference , , 975 ？ 984 . 

118. Zampini M. , Wantling E. , Phillips N. & Spence C. ( 2008 ). Multisensory flavor perception: Assessing the influence of fruit acids and color cues on the perception of fruit-flavored beverages . Food Quality & Preference , , 335 ？ 343 . 

119. Zellner D. A. , Bartoli A. M. & Eckard R. ( 1991 ). Influence of color on odor identification and liking ratings . American Journal of Psychology , , 547 ？ 561 . 1793126