$\require{mediawiki-texvc}$

연합인증

연합인증 가입 기관의 연구자들은 소속기관의 인증정보(ID와 암호)를 이용해 다른 대학, 연구기관, 서비스 공급자의 다양한 온라인 자원과 연구 데이터를 이용할 수 있습니다.

이는 여행자가 자국에서 발행 받은 여권으로 세계 각국을 자유롭게 여행할 수 있는 것과 같습니다.

연합인증으로 이용이 가능한 서비스는 NTIS, DataON, Edison, Kafe, Webinar 등이 있습니다.

한번의 인증절차만으로 연합인증 가입 서비스에 추가 로그인 없이 이용이 가능합니다.

다만, 연합인증을 위해서는 최초 1회만 인증 절차가 필요합니다. (회원이 아닐 경우 회원 가입이 필요합니다.)

연합인증 절차는 다음과 같습니다.

최초이용시에는
ScienceON에 로그인 → 연합인증 서비스 접속 → 로그인 (본인 확인 또는 회원가입) → 서비스 이용

그 이후에는
ScienceON 로그인 → 연합인증 서비스 접속 → 서비스 이용

연합인증을 활용하시면 KISTI가 제공하는 다양한 서비스를 편리하게 이용하실 수 있습니다.

Effects of the most useful offline-online and online-offline channel integration services for consumers

Decision support systems, v.145, 2021년, pp.113522 -   

Swoboda, Bernhard (Corresponding author.) ,  Winters, Amelie

Abstract AI-Helper 아이콘AI-Helper

Abstract Channel integration services such as click-and-collect provide consumers with a seamless experience across channels. However, research on the effects of simultaneously offered but differently useful offline-to-online (OFF-ON) and online-to-offline (ON-OFF) integration services for consumer...

주제어

참고문헌 (74)

  1. J. Bus. Res. Acquila-Natale 109 38 2020 10.1016/j.jbusres.2019.10.041 How to measure quality in multi-channel retailing and not die trying 

  2. J. Oper. Manag. Akturk 61 15 2018 10.1016/j.jom.2018.06.004 Assessing impacts of introducing ship-to-store service on sales and returns in omnichannel retailing: a data analytics study 

  3. J. Consum. Res. Alba 13 4 411 1987 10.1086/209080 Dimensions of consumer expertise 

  4. Antonakis 93 2014 The Oxford Handbook of Leadership and Organizations Causality and endogeneity: Problems and solutions 

  5. J. Acad. Mark. Sci. Badrinarayanan 40 4 539 2012 10.1007/s11747-010-0239-9 Transference and congruence effects on purchase intentions in online stores of multi-channel retailers: initial evidence from the U.S. and South Korea 

  6. J. Serv. Res. Banerjee 17 4 460 2014 10.1177/1094670514539395 Misalignment and its influence on integration quality in multichannel services 

  7. Decis. Support. Syst. Basak 133 1 2020 10.1016/j.dss.2020.113305 Manufacturer driven strategic coordination as a response to “showrooming” 

  8. J. Serv. Res. Bendoly 7 4 313 2005 10.1177/1094670504273964 Online/in-store integration and customer retention 

  9. Int. J. Retail Distrib. Manag. Bezes 41 4 254 2013 10.1108/09590551311330537 Effect of channel congruence on a retailer’s image 

  10. J. Mark. Res. Bhargave 53 5 699 2016 10.1509/jmr.14.0420 The cue-of-the-cloud effect: when reminders of online information availability increase purchase intentions and choice 

  11. J. Serv. Manag. Bolton 29 5 776 2018 10.1108/JOSM-04-2018-0113 Customer experience challenges: bringing together digital, physical and social realms 

  12. J. Interact. Mark. Campo 31 63 2015 10.1016/j.intmar.2015.04.001 Buying groceries in brick and click stores: category allocation decisions and the moderating effect of online buying experience 

  13. J. Retail. Cao 91 2 198 2015 10.1016/j.jretai.2014.12.005 The impact of Cross-Channel integration on Retailers’ sales growth 

  14. J. Consum. Mark. Carlson 28 7 524 2011 10.1108/07363761111181518 Managing web site performance taking account of the contingency role of branding in multi-channel retailing 

  15. Organ. Res. Methods Chen 4 1 62 2001 10.1177/109442810141004 Validation of a new general self-efficacy scale 

  16. Decis. Support. Syst. Chen 109 1 2018 10.1016/j.dss.2018.03.007 Omnichannel business research: opportunities and challenges 

  17. Organ. Res. Methods Cheung 20 4 746 2017 10.1177/1094428115595869 Accuracy of parameter estimates and confidence intervals in moderated mediation models: a comparison of regression and latent moderated structural equations 

  18. Electron. Commer. Res. Appl. Chiu 10 2 268 2011 10.1016/j.elerap.2010.07.002 The challenge for multichannel services: cross-channel free-riding behavior 

  19. J. Mark. Theory Pract. Chowdhury 6 2 72 1998 10.1080/10696679.1998.11501797 Alternative modes of measuring store image: an empirical assessment of structured versus unstructured measures 

  20. J. Serv. Res. Collier 16 1 39 2013 10.1177/1094670512458454 Only if it is convenient: understanding how convenience influences self-service technology evaluation 

  21. Eur. J. Mark. Diamantopoulos 39 1/2 129 2005 10.1108/03090560510572052 The impact of brand extensions on brand personality: experimental evidence 

  22. J. Retail. Emrich 91 2 326 2015 10.1016/j.jretai.2014.12.003 Shopping benefits of multichannel assortment integration and the moderating role of retailer type 

  23. Parthenon 

  24. J. Appl. Psychol. Feldman 73 3 421 1988 10.1037/0021-9010.73.3.421 Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior 

  25. Int. J. Retail Distrib. Manag. Frasquet 45 7/8 859 2017 10.1108/IJRDM-10-2016-0175 Do channel integration efforts pay-off in terms of online and offline customer loyalty? 

  26. Manag. Sci. Gallino 60 6 1434 2014 10.1287/mnsc.2014.1951 Integration of online and offline channels in retail: the impact of sharing reliable inventory availability information 

  27. Manag. Sci. Gao 63 8 2478 2017 10.1287/mnsc.2016.2473 Omnichannel retail operations with buy-online-and-pick-up-in-store 

  28. J. Serv. Res. Hammerschmidt 19 1 88 2016 10.1177/1094670515589084 Channels in the mirror: an alignable model for assessing customer satisfaction in concurrent channel systems 

  29. J. Enterp. Inf. Manag. Hamouda 32 4 608 2019 10.1108/JEIM-12-2018-0279 Omni-channel banking integration quality and perceived value as drivers of consumers’ satisfaction and loyalty 

  30. Int. J. Public Opin. Res. Heerwegh 21 1 111 2009 10.1093/ijpor/edn054 Mode differences between face-to-face and web-surveys: an experimental investigation of data quality and social desirability effects 

  31. J. Retail. Herhausen 91 2 309 2015 10.1016/j.jretai.2014.12.009 Integrating bricks with clicks: retailer-level and channel-level outcomes of online-offline channel integration 

  32. Ind. Mark. Manag. Hossain 87 225 2020 10.1016/j.indmarman.2019.12.006 Reconceptualizing integration quality dynamics for omnichannel marketing 

  33. Decis. Support. Syst. Hosseini 109 74 2018 10.1016/j.dss.2018.01.010 Mindfully going omni-channel: an economic decision model for evaluating omni-channel strategies 

  34. J. Retail. Hult 95 1 10 2019 10.1016/j.jretai.2018.10.003 Antecedents and consequences of customer satisfaction: do they differ across online and offline purchases? 

  35. Decis. Support. Syst. Ibrahim 121 37 2019 10.1016/j.dss.2019.03.002 A text analytics approach for online retailing service improvement: evidence from twitter 

  36. J. Serv. Mark. Jara 32 4 430 2018 10.1108/JSM-05-2017-0158 Measuring customers benefits of click and collect 

  37. Eur. J. Oper. Res. Jin 268 2 613 2018 10.1016/j.ejor.2018.02.002 Buy online and pick up in-store: design of the service area 

  38. Decis. Support. Syst. Kim 109 5 2018 10.1016/j.dss.2018.01.007 Cannibalization and competition effects on a manufacturer’s retail channel strategies: implications on an omni-channel business model 

  39. Psychometrika Klein 65 4 457 2000 10.1007/BF02296338 Maximum likelihood estimation of latent interaction effects with the LMS method 

  40. J. Assoc. Consum. Res. Kleinlercher 3 3 330 2018 10.1086/698415 Websites as information hubs: how informational channel integration and shopping benefit density interact in steering customers to the physical store 

  41. Ind. Mark. Manag. Lee 77 2 90 2019 10.1016/j.indmarman.2018.12.004 Customer engagement through omnichannel retailing: the effects of channel integration quality 

  42. Decis. Support. Syst. Li 109 50 2018 10.1016/j.dss.2017.12.010 Customer’s reaction to cross-channel integration in omnichannel retailing: the mediating roles of retailer uncertainty, identity attractiveness, and switching costs 

  43. J. Assoc. Inf. Syst. Luo 17 5 308 2015 Information technology, cross-channel capabilities, and managerial actions: evidence from the apparel industry 

  44. J. Consum. Res. Lynch 15 2 169 1988 10.1086/209155 Choices from sets including remembered brands: use of recalled attributes and prior overall evaluations 

  45. J. Retail. Melis 91 2 272 2015 10.1016/j.jretai.2014.12.004 The impact of the multi-channel retail mix on online store choice: does online experience matter? 

  46. J. Consum. Res. Menon 30 2 230 2003 10.1086/376804 Ease-of-retrieval as an automatic input in judgements: a mere-accessibility framework? 

  47. J. Acad. Mark. Sci. Montoya-Weiss 31 4 448 2003 10.1177/0092070303254408 Determinants of online channel use and overall satisfaction with a relational, multichannel service provider 

  48. Spanish J. Market. Mosquera 22 1 63 2018 10.1108/SJME-03-2018-008 The role of technology in an omnichannel physical store: assessing the moderating effect of gender 

  49. Int. J. Phys. Distrib. Logist. Manag. Murfield 47 4 263 2017 10.1108/IJPDLM-06-2016-0161 Investigating logistics service quality in omni-channel retailing 

  50. Int. J. Electron. Commer. Oh 14 3 35 2010 10.2753/JEC1086-4415140303 Consumer value co-creation in a hybrid commerce service-delivery system 

  51. J. Oper. Manag. Oh 30 5 368 2012 10.1016/j.jom.2012.03.001 The effects of retail channel integration through the use of information technologies on firm performance 

  52. Decis. Support. Syst. Pan 103 1 2017 10.1016/j.dss.2017.08.003 Online to offline (O2O) service recommendation method based on multi-dimensional similarity measurement 

  53. J. Serv. Res. Patrício 10 4 318 2008 10.1177/1094670508314264 Designing multi-interface service experiences: the service experience blueprint 

  54. Planet Retail 

  55. Decis. Support. Syst. Qiu 54 1 631 2012 10.1016/j.dss.2012.08.020 Effects of conflicting aggregated rating on eWOM review credibility and diagnosticity: the moderating role of review valence 

  56. J. Mark. Schlosser 70 2 133 2006 10.1509/jmkg.70.2.133 Converting web site visitors into buyers: how web site investment increases consumer trusting beliefs and online purchase intentions 

  57. Int. Rev. Retail Distrib. Consum. Res. Schramm-Klein 21 5 501 2011 Cross-channel integration - is it valued by customers? 

  58. J. Consum. Psychol. Schwarz 14 4 332 2004 10.1207/s15327663jcp1404_2 Metacognitive experiences in consumer judgment and decision making 

  59. Serv. Ind. J. Seck 33 6 565 2013 10.1080/02642069.2011.622370 Service encounter in multi-channel distribution context: virtual and face-to-face interactions and consumer satisfaction 

  60. Decis. Support. Syst. Shen 109 61 2018 10.1016/j.dss.2018.01.006 Channel integration quality, perceived fluency and omnichannel service usage: the moderating roles of internal and external usage experience 

  61. Int. J. Oper. Prod. Manag. Sousa 38 3 828 2018 10.1108/IJOPM-10-2015-0612 Architectures for multichannel front-office service delivery models 

  62. J. Mark. Res. Spiller 50 2 277 2013 10.1509/jmr.12.0420 Spotlights, floodlights, and the magic number zero: simple effects tests in moderated regression 

  63. Int. Rev. Retail Distrib. Consum. Res. Swoboda 26 4 347 2016 Crosswise and reciprocal interdependencies within retailers’ multichannel structures 

  64. J. Interact. Mark. Tagashira 47 68 2019 10.1016/j.intmar.2019.03.002 The effect of cross-channel integration on cost efficiency 

  65. J. Retail. Consum. Serv. Teller 15 3 127 2008 10.1016/j.jretconser.2007.03.003 The evolving concept of retail attractiveness: what makes retail agglomerations attractive when customers shop at them? 

  66. J. Retail. Consum. Serv. Van Baal 21 6 1038 2014 10.1016/j.jretconser.2014.04.012 Should retailers harmonize marketing variables across their distribution channels? An investigation of cross-channel effects in multi-channel retailing 

  67. J. Serv. Res. Van Bruggen 13 3 331 2010 10.1177/1094670510375601 Managing marketing channel multiplicity 

  68. J. Retail. Consum. Serv. Vyt 39 145 2017 10.1016/j.jretconser.2017.08.004 Grocery pickup creation of value: Customers’ benefits vs. spatial dimension 

  69. J. Bus. Res. Wang 62 6 609 2009 10.1016/j.jbusres.2008.05.020 Congruity’s role in website attitude formation 

  70. Decis. Support. Syst. Wiener 109 May 15 2018 10.1016/j.dss.2018.01.008 Omnichannel businesses in the publishing and retailing industries: synergies and tensions between coexisting online and offline business models 

  71. Int. J. Mob. Commun. Yang 15 1 1 2017 10.1504/IJMC.2017.080574 Role of channel integration on the service quality, satisfaction, and repurchase intention in a multi-channel (online-cum-mobile) retail environment 

  72. Int. J. Inf. Manag. Yang 51 1 2020 10.1016/j.ijinfomgt.2019.102046 Understanding the effects of physical experience and information integration on consumer use of online to offline commerce 

  73. J. Acad. Mark. Sci. Yoo 28 2 195 2000 10.1177/0092070300282002 An examination of selected marketing mix elements and brand equity 

  74. Zhang 181 2018 Electronic Commerce Research and Applications, 28(March-April) The impact of channel integration on consumer responses in omni-channel retailing: THE mediating effect of consumer empowerment 

섹션별 컨텐츠 바로가기

AI-Helper ※ AI-Helper는 오픈소스 모델을 사용합니다.

AI-Helper 아이콘
AI-Helper
안녕하세요, AI-Helper입니다. 좌측 "선택된 텍스트"에서 텍스트를 선택하여 요약, 번역, 용어설명을 실행하세요.
※ AI-Helper는 부적절한 답변을 할 수 있습니다.

선택된 텍스트

맨위로