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NTIS 바로가기Decision support systems, v.145, 2021년, pp.113522 -
Swoboda, Bernhard (Corresponding author.) , Winters, Amelie
Abstract Channel integration services such as click-and-collect provide consumers with a seamless experience across channels. However, research on the effects of simultaneously offered but differently useful offline-to-online (OFF-ON) and online-to-offline (ON-OFF) integration services for consumer...
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