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NTIS 바로가기Australasian marketing journal : AMJ, v.29 no.3, 2021년, pp.199 - 203
van Esch, Patrick (Kennesaw State University, USA) , Stewart Black, J. (INSEAD, USA)
Artificial intelligence (AI)-enabled digital marketing is revolutionizing the way organizations create content for campaigns, generate leads, reduce customer acquisition costs, manage customer experiences, market themselves to prospective employees, and convert their reachable consumer base via soc...
Black, J. Stewart, van Esch, Patrick. AI-enabled recruiting: What is it and how should a manager use it?. Business horizons, vol.63, no.2, 215-226.
Black, J. Stewart, van Esch, Patrick. AI-enabled recruiting in the war for talent. Business horizons, vol.64, no.4, 513-524.
Campbell, Colin, Sands, Sean, Ferraro, Carla, Tsao, Hsiu-Yuan (Jody), Mavrommatis, Alexis. From data to action: How marketers can leverage AI. Business horizons, vol.63, no.2, 227-243.
De Bruyn, Arnaud, Viswanathan, Vijay, Beh, Yean Shan, Brock, Jürgen Kai-Uwe, von Wangenheim, Florian. Artificial Intelligence and Marketing: Pitfalls and Opportunities. Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation, Inc, vol.51, 91-105.
Floridi, Luciano. AI and Its New Winter: from Myths to Realities. Philosophy & technology, vol.33, no.1, 1-3.
Huang, Ming-Hui, Rust, Roland T.. A strategic framework for artificial intelligence in marketing. Journal of the Academy of Marketing Science, vol.49, no.1, 30-50.
Kietzmann, Jan, Lee, Linda W., McCarthy, Ian P., Kietzmann, Tim C.. Deepfakes: Trick or treat?. Business horizons, vol.63, no.2, 135-146.
Krafft, Manfred, Sajtos, Laszlo, Haenlein, Michael. Challenges and Opportunities for Marketing Scholars in Times of the Fourth Industrial Revolution. Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation, Inc, vol.51, 1-8.
Libai, Barak, Bart, Yakov, Gensler, Sonja, Hofacker, Charles F., Kaplan, Andreas, Kötterheinrich, Kim, Kroll, Eike Benjamin. Brave New World? On AI and the Management of Customer Relationships. Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation, Inc, vol.51, 44-56.
Ma, Liye, Sun, Baohong. Machine learning and AI in marketing – Connecting computing power to human insights. International journal of research in marketing, vol.37, no.3, 481-504.
Maeng, Kyuho, Kim, Jihwan, Shin, Jungwoo. Demand forecasting for the 5G service market considering consumer preference and purchase delay behavior. Telematics and informatics, vol.47, 101327-.
Narain, Karan, Swami, Agam, Srivastava, Anoop, Swami, Sanjeev. Evolution and control of artificial superintelligence (ASI): a management perspective. Journal of advances in management research, vol.16, no.5, 698-714.
Paschen, Jeannette, Wilson, Matthew, Ferreira, João J.. Collaborative intelligence: How human and artificial intelligence create value along the B2B sales funnel. Business horizons, vol.63, no.3, 403-414.
Plotkina, D., Munzel, A.. Delight the experts, but never dissatisfy your customers! A multi-category study on the effects of online review source on intention to buy a new product. Journal of retailing and consumer services, vol.29, 1-11.
Reinartz, Werner, Wiegand, Nico, Imschloss, Monika. The impact of digital transformation on the retailing value chain. International journal of research in marketing, vol.36, no.3, 350-366.
Roggeveen, Anne L., Sethuraman, Raj. Customer-Interfacing Retail Technologies in 2020 & Beyond: An Integrative Framework and Research Directions. Journal of retailing, vol.96, no.3, 299-309.
Sharp, Michael, Ak, Ronay, Hedberg Jr., Thomas. A survey of the advancing use and development of machine learning in smart manufacturing. Journal of manufacturing systems, vol.48, 170-179.
Steward, Michelle D., Narus, James A., Roehm, Michelle L.. An exploratory study of business-to-business online customer reviews: external online professional communities and internal vendor scorecards. Journal of the Academy of Marketing Science, vol.46, no.2, 173-189.
Stone, Merlin, Aravopoulou, Eleni, Ekinci, Yuksel, Evans, Geraint, Hobbs, Matt, Labib, Ashraf, Laughlin, Paul, Machtynger, Jon, Machtynger, Liz. Artificial intelligence (AI) in strategic marketing decision-making: a research agenda. The bottom line, vol.33, no.2, 183-200.
Tong, Siliang, Luo, Xueming, Xu, Bo. Personalized mobile marketing strategies. Journal of the Academy of Marketing Science, vol.48, no.1, 64-78.
van Esch, Patrick, Black, J. Stewart. Factors that influence new generation candidates to engage with and complete digital, AI-enabled recruiting. Business horizons, vol.62, no.6, 729-739.
van Esch, Patrick, Black, J. Stewart, Ferolie, Joseph. Marketing AI recruitment: The next phase in job application and selection. Computers in human behavior, vol.90, 215-222.
Esch, Patrick van, Cui, Yuanyuan (Gina), Jain, Shailendra Pratap. Stimulating or Intimidating: The Effect of AI-Enabled In-Store Communication on Consumer Patronage Likelihood. Journal of advertising, vol.50, no.1, 63-80.
Verhoef, Peter C., Stephen, Andrew T., Kannan, P.K., Luo, Xueming, Abhishek, Vibhanshu, Andrews, Michelle, Bart, Yakov, Datta, Hannes, Fong, Nathan, Hoffman, Donna L., Hu, Mandy Mantian, Novak, Tom, Rand, William, Zhang, Yuchi. Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products. Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation, Inc, vol.40, 1-8.
Whittaker, Lucas, Kietzmann, Tim C., Kietzmann, Jan, Dabirian, Amir. “All Around Me Are Synthetic Faces”: The Mad World of AI-Generated Media. IT professional, vol.22, no.5, 90-99.
Wilkins, Jonathan. Is artificial intelligence a help or hindrance?. Network security, vol.2018, no.5, 18-19.
Wirth, Norbert. Hello marketing, what can artificial intelligence help you with?. International journal of market research : the journal of the Market Research Society, vol.60, no.5, 435-438.
Xu, Yingzi, Shieh, Chih-Hui, van Esch, Patrick, Ling, I-Ling. AI customer service: Task complexity, problem-solving ability, and usage intention. Australasian marketing journal : AMJ, vol.28, no.4, 189-199.
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