Contemporary storytelling is evolving with digital media. As the communication process between producers and audiences forms part of storytelling, the boundaries between story and media, producer and audience, reality and virtuality, are collapsing. This paper examines the meaning, characteristics, ...
Contemporary storytelling is evolving with digital media. As the communication process between producers and audiences forms part of storytelling, the boundaries between story and media, producer and audience, reality and virtuality, are collapsing. This paper examines the meaning, characteristics, and possibilities of ‘Universe Storytelling’, which is a research topic that intensively shows the changes of storytelling paradigm. First, it examines how universe storytelling has been involved in changes in terms of the relationships of producer and audience, and genre and media respectively, focusing on the subculture of Japanese animation, American Marvel film, and Korean webtoon industry. Second, it examines how traditional concepts such as story, character, and reality are changing in the universe storytelling as collective communication. Finally, it discusses how these characteristics are aggregated and emerging in the idol-based Korean entertainment industry and the possibility of how it will move forward on digital platforms of ‘Metaverse’. Through this, it is expected to understand the meaning and possibilities of contemporary storytelling newly defined in the changing relationship between story and media.
Contemporary storytelling is evolving with digital media. As the communication process between producers and audiences forms part of storytelling, the boundaries between story and media, producer and audience, reality and virtuality, are collapsing. This paper examines the meaning, characteristics, and possibilities of ‘Universe Storytelling’, which is a research topic that intensively shows the changes of storytelling paradigm. First, it examines how universe storytelling has been involved in changes in terms of the relationships of producer and audience, and genre and media respectively, focusing on the subculture of Japanese animation, American Marvel film, and Korean webtoon industry. Second, it examines how traditional concepts such as story, character, and reality are changing in the universe storytelling as collective communication. Finally, it discusses how these characteristics are aggregated and emerging in the idol-based Korean entertainment industry and the possibility of how it will move forward on digital platforms of ‘Metaverse’. Through this, it is expected to understand the meaning and possibilities of contemporary storytelling newly defined in the changing relationship between story and media.
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