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NTIS 바로가기European management journal, v.24 no.2/3, 2006년, pp.128 - 141
Peppard, Joe (Cranfield School of Management)
The concept of a value chain has assumed a dominant position in the strategic analysis of industries. However, the value chain is underpinned by a particular value creating logic and its application results in particular strategic postures. Adopting a network perspective provides an alternative pers...
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