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From Value Chain to Value Network: : Insights for Mobile Operators 원문보기

European management journal, v.24 no.2/3, 2006년, pp.128 - 141  

Peppard, Joe (Cranfield School of Management)

Abstract AI-Helper 아이콘AI-Helper

The concept of a value chain has assumed a dominant position in the strategic analysis of industries. However, the value chain is underpinned by a particular value creating logic and its application results in particular strategic postures. Adopting a network perspective provides an alternative pers...

주제어

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