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Journal of health communication, v.13 no.1, 2008년, pp.20 - 36
Bae, Hyuhn-Suhck (Department of Media & Communication, Yeungnam University, South Korea)
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This study examined the role of emotional responses and viewer's level of issue involvement to an entertainment-education show about cornea donation in order to predict intention to register as cornea donors. Results confirmed that sympathy and empathy responses operated as a catalyst for issue inv...
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