This study aims to develop the Fishing Village Tourism Package that can be most suitable for the tourist. For this reason, tourist's deteiiiiinant attributes and their level utility were analyzed through conjoint analysis. The dete-iuiinant attributes of Fishing Village Tourism Package were extracted by referring to documents of Fishing Village Tourism's motivation and activity. Of these attributes, four main deteiiiiinant attributes and two or three attributes levels for each determinant attribute were chosen for conjoint analysis. Twelve model package were made using fractional factorial design, and presented to the tourists, who were asked to reply in order of their like. Also demographic and activity characteristics were investigated. The sample of this study were extracted at random from the tourists of four Fishing Village Experience Tourism in east coast. The results of the questionnaire were analyzed to do frequency analysis, conjoint analysis using SPSS Win 10. The result of conjoint analysis shows that the most important attributes for tourist were in order of fishing and biology experience activity, reports activity, food and price.
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