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Abstract ▼ AI-Helper

The aim of this study is to empirically analyse the saturation point of hypermarket stores in South Korea and to draw the policy implications. We have analysed 66 cities and districts around Seoul and Gyeongki province using 2006 published statistics. This analysis found that 34 trading areas out ...

The aim of this study is to empirically analyse the saturation point of hypermarket stores in South Korea and to draw the policy implications. We have analysed 66 cities and districts around Seoul and Gyeongki province using 2006 published statistics. This analysis found that 34 trading areas out of 66 are already saturated and the saturation number of stores are 131.8 in which we know Seoul and Gyeongki province has been being saturated since the year 2007. This study exercise can provide firm ground to develop the KRSI (Korea Retail Saturation Index) and it can be used as public trading area data or information. We need to publish this index every 2 years to provide saturation information for local government policy makers as well as for retail market players.

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