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국내 프랜차이즈 창업과 독립 창업 집단의 결정 요인에 관한 연구
Study on the Determinants for the Type of New Venture Creation in Korea: Franchising or Independent Entrepreneurship 원문보기

벤처창업연구= Asia-Pacific journal of business and venturing, v.11 no.4, 2016년, pp.247 - 264  

허은정 (영남대학교 일반대학원) ,  이건희 (영남대학교 상경대학)

초록
AI-Helper 아이콘AI-Helper

본 연구에서는 프랜차이즈 창업과 독립 창업 집단을 결정하는 요인을 알아보기 위해 9개의 가설을 설정하였고, 가설검증을 위해 서울, 경기, 대구, 경북에 거주하는 일반인을 대상으로 온라인과 오프라인으로 설문조사를 실시하였다. 회수된 총 415부의 설문 결과 중 불성실한 답변 17부를 제외한 398부를 SPSS 22.0 프로그램을 이용하여 신뢰성 분석, 타당성 분석, 상관관계 분석, 판별 분석을 실시하였다. 그 결과, 프랜차이즈 창업 집단과 독립 창업 집단 사이에는 통계적으로 유의한 차이가 있는 것으로 확인되었고, 일반인 전체 398개 케이스의 경우에는 창업의지, 성취욕구, 자율성, 기업가정신, 자기유능감, 교육정도, 네트워크, 연령대, 소득정도의 순서로 집단 판별력의 크기가 강한 것으로 나타났으며, 그에 따른 판별함수와 분류함수가 도출되었다. 한편, 398개 케이스 중에서 실제로 창업을 신중하게 고려하고 있는 178명 케이스의 경우에는 자율성이 두 집단을 구분하는 판별력이 있는 것으로 나타났고, 마찬가지로 이에 따른 판별함수와 분류함수가 도출되었다. 본 연구의 결과는 정부 기업 학교 학원 등 실무에서 효율적으로 프랜차이즈 창업 집단과 독립 창업 집단을 구분하는 데에 활용할 수 있다는 시사점이 있다.

Abstract ▼ AI-Helper 아이콘AI-Helper

The purpose of this study is to find the determinants for the type(Franchising or Independent Entrepreneurship) of new venture creation. This study conducted an empirical analysis on a total of 398 samples of survey gathered from people in Seoul, Gyoeng-gi, Daegu, and Gyeonsangbuk-do. This study inc...

주제어

#개인적 특성   #창업 유형   #프랜차이즈 창업   #독립 창업   #판별 분석  

질의응답

핵심어 질문 논문에서 추출한 답변
예비 창업자가 프랜차이즈 창업이 아닌 일반 독립 창업을 선택하는 이유는 무엇인가? 이 때 예비 창업자가 프랜차이즈 창업이 아닌 일반 독립 창업을 선택하는 이유는 (1) 특히 혼자서도 잘 할 수 있기 때문에, (2) 가맹금이 부담되기 때문에, (3) 향후 가맹점 사업을 위해서, (4) 가맹본부를 믿을 수 없어서 등으로 나타났다.
창업자들은 어떤 동기로 창업 전선에 뛰어 들고 있는가? 최근 창업자 동향을 살펴본 중소기업청과 통계청 연구에 따르면, 창업자들은 ‘자신의 적성과 능력을 발휘, 생계 수단, 아이디어의 사업화, 성공 기회, 높은 소득, 업무의 자율성, 취업의 어려움, 자녀 양육 및 가사 활동 병행 등’의 다양한 동기로 실제 창업 전선에 뛰어 들고 있다(중소기업청, 2013).
프랜차이즈 창업의 예로 무엇이 있는가? 먼저, 프랜차이즈 창업이란 프랜차이즈 본사의 상표나 상호를 사용해서 본사와 동일한 이미지로 상품을 판매하거나 서비스를 제공하고, 본사로부터 각종 영업 지원 및 통제를 받으며 수익을 본사와 일정한 비율로 공유하는 방식의 창업으로서, 일반적으로 체인점 사업을 말한다(Peng & Robert, 1993; 한경 경제용어사전, 2015). 예를 들어 BBQ치킨, 파리바게트, 카페베네, GnB어학원, 유명 미용실의 체인점, 유명 호텔 체인 등이 있다. 프랜차이즈 창업의 장점은 주로 전국적으로 잘 알려진 기업의 일원이 된 것에 대한 소속감(Bronson & Morgan, 1998)과 독립성을 느낀다는 점(Knight, 1984), 이미 체계적으로 전문적으로 잘 갖추어진 시스템을 이용할 수 있다는 점(Grünhagen & Mittelstaedt, 2005), 또 안정된 수익을 누릴 수 있다는 점(Shane, 2005)을 들 수 있다.
질의응답 정보가 도움이 되었나요?

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